and watching on was its chief executive and founder, steve huffman.bets is in fact one of my guilty pleasures on reddit. was there a point where you were like, "huh, this is a bigger story than i thought" ? 0n wallstreetbets, there's often a couple of stocks or companies that have their attention. and so over the years, it's been tesla, it's been virgin galactic, it's been blackberry. and so in my mind, i'm just browsing reddit, "gamestop, 0k, gamestop�*s got their infatuation right now." so i was actually a little bit late to the party. i didn't realise reddit had leaked into the real world again. so it was really at the take—off of the mania, i was like, "ok, this is a bigger one." by mid—january, the price of gamestop shares was nearly $30, a tenfold increase from eight months before. it was about to go stratospheric. i got the champagne. cheers, congratulations, look at this shit! look at this shit, 60%! when did you start thinking, "oh, dear — something's happening here?" well, i was about to go do a twitter live feed. and i think like 150,000 pe