steve koehl, skullduggery. >> hey, steve, how are you? welcome to our new york office.now, marcus had asked me to take the meeting. this is a little bit unusual for us, but wanted to take the meeting to understand what it is about your company that you believe will help the nascar brand. >> let me go first. steve, why do you think nascar's good for skullduggery? [laughing] >> so, you know, we are in a really good spot at this particular point. the sport's growing. we're really trying to attract a much younger audience, a more diverse audience. you know, we're finding partners to invest with us in s.t.e.m. >> i'm sorry, ste--stem? >> s.t.e.m. science, technology, engineering, math. >> okay, okay. >> nascar is a technology-driven enterprise, and i think it's awesome that they want to attract kids through education. >> and so the question is, do you have something that you could focus on that? 'cause that's an important area for us. >> um, i'm havin'--you know, i had some meetings with--i just met with toys "r "us, walgreens, and k-mart... >> yep. >> and they didn't think