steve leonard is the president of emc asia and japan. he's with us in the studio. i find it fascinating. and essentially, and you can correct me if i'm wrong, but cloud computing, when everything is in sync. it's as if all of the information is just up there. and you know, this is a big deal for business because it cuts back their costs massively. >> right. you talked about the scale of the issue. on top of what we're worrying about this year, it's going to double in size every two years. so, the problem of massive amounts of information will only become more challenging. now, the things that aren't changing the number of skilled professionals to deal with technology. the amount of floor space or power. we have to approach technology in a different way. that's where cloud computing comes in. think of it as a 747, that a company needs to ship packages on two holiday days a year. but they need a smaller plane the rest of the year. that's how companies have had to architect building technology. they had to have big scale for when they need it most. cloud computing all