here with a bloomberg exclusive interview is the impossible food ceo, steve mcginnis. welcome.ledge. how do you fulfill the pledge? how do you make this happen in real substantive steps? >> having the consciousness as a company, secondly, your business practices, thirdly, your business model. for us, claimant has been at the center of impossible from the very beginning. if you look, if we sold 50 million pounds of impossible be, we would avoid 1.3 billion pounds of co2. 4.5 billion gallons of water, of 50 million pounds of plant-based beach. we are unique in the sense that it is central in court or mission and the better the company does, the more it does for the planet. >> if you can get animal products and focused on plants, how do you improve your performance in that respect? >> it is how you run your facilities and your distribution network and your supply chain network and we all need to do better. whether your business is inherently better for the planet or not, you can improve upon our operations over time with technology, we will enable that improvement. >> one of your