host: steve mcmahon? local strategies. guest: we do less political candidate work but we are storytellers for clients. regardless of whether the client is a political organization or party, or a corporation or brand, the goal is to tell their story in an effective and compelling way that is authentic to them, and most people from a perception they might presently hold to a perception you want them to hold. it is similar to a political campaign, regardless of whether it is a political candidate or party or organization. guest: one of the things we see a lot -- and steve is the master at this -- the corporate clients that we have, the reason why they would hire a firm like ours -- and steve has a political background as well -- because so many corporations now say we want to make an ad that has the kind of impact that political advertising has. >> republican, good morning. >> good morning. thank you. a question and they are connected. largely as we have heard so far, a lot of the problems we are dealing with right now is eve

host: steve mcmahon? local strategies.st: we do less political candidate work but we are storytellers for clients. regardless of whether the client is a political organization or party, or a corporation or brand, the goal is to tell their story in an effective and compelling way that is authentic to them, and most people from a perception they might presently hold to a perception you want them to hold. it is similar to a political campaign, regardless of whether it is a political candidate or party or organization. guest: one of the things we see a lot -- and steve is the master at this -- the corporate clients that we have, the reason why they would hire a firm like ours -- and steve has a political background as well -- because so many corporations now say we want to make an ad that has the kind of impact that political advertising has. so much corporate advertising is soap overo maybe sell a three-year span. political advertising is designed to get group a to take c and it isdate very specific and targeted. host: mike,

steve mcmahon is the ceo of purple strategies, he's been a friend of nyu and he's also a loved a adjunct professor. and now i'll turn it over to our panelists who will slowly make their entrance. thank you. >>> can you hear okay? all right, there we go. thanks everyone for being here. 13 days away from a midterm. pretty big time to have a conversation about politics, so thanks to our distinguished guests and nyu for having us. so i might just start by kind of going around and introducing ourselves and maybe saying a little something about how you got into politics, stephanie, would you like to kick us off? >> sure. >> first of all, thank you as always to nyu. it's not working? can you hear me? thank you to nyu for having me. i always enjoy coming here and participating in these programs. and also thrilled to be joined by these distinguished guests who are friends and former colleagues. how did i get into politics? so i started volunteering for political campaigns when i was a little girl because i had a grandfather who was very active and he was always dragging his grandkids to different

democratic strategist steve mcmahon and republican strategist tom harris talk about the best and worst political ads of the 2018 elections. boston college law school professor joins us to discuss the state and inheritance tax laws. be sure to watch c-span's washington journal live at 7:00 eastern thursday morning. join the discussion. >>> next on lectures in history. texas a&m university professor lori and foot teaches a class about popular culture during the 1840s. she talks about the importance of theater to all classes of society during this time, including shakespearean performances and shows. she also describes the high literacy rate in the united states and the rise of serialized novels. this is 45 minutes. >> so our topic for today's

[laughter] >> hello everyone my name is steve mcmahon. normally i would be teaching the fall semester at nyu in washington. this semester i am not. and i miss it. i see there are some students here. how many of you are in the nyu washington program? everybody. that is fantastic here it well, welcome to the panel. i came to washington like stephanie did, right out of college and i wanted to work on capitol hill. i was able to get an internship for somebody that stephanie also worked for. senator ted kennedy, who inspired me as well. i know a lot of you who were in the nyu washington program have internships and you might wonder, and an internship leading to anything? the answer is yes. i finished and i couldn't believe it. so i came and i works and senator kennedy's staff for 3.5 years and went to law school and then i had the book as well. i thought it was going to be a lawyer but i missed politics and campaigns and i came right back to washington. either working political campaigns and now working politics for companies and brands ever s

[laughter] >> hello everyone my name is steve mcmahon. normally i would be teaching the fall semester at nyu in washington. this semester i am not. and i miss it. i see there are some students here. how many of you are in the nyu washington program? okay, that is fantastic.well, look into the panel. i came to washington like stephanie did, right out of college and i wanted to work on capitol hill. i was able to get an internship for somebody that stephanie also worked for. senator ted kennedy, who inspired me as well. ... >> so i'm dating myself too. this is a great group. i hope you enjoy the evening. >> good evening everybody. i'm honored to be teaching at nyu this semester. i'm thrilled that my class is sitting in the first couple of rows. they're smart enough to recognize that they want to be down close to where the action is. so it's good to see you guys. >> extra credit? [laughter] >> hashtag we will have class after this panel discussion is over. so like my friends have said before, you know, potomac fever is a weird thing; right?

coming up thursday morning, democratic strategist steve mcmahon and republican strategist tom harris talk about the best and worst political ads of the 2018 elections. and boston college law school professor joins us to discuss the state and inherentance tax laws. be sure to watch live at 7:00 eastern thursday morning. join the discussion. >> new york times best selling author is our guest on in depth fiction addition. a live call-in program on sunday november 4 at noon eastern. her most recent book is a spark of life. other books include small great things. the storyteller. lone wolf plus 20 more novels and she has also written five issues of the wonder woman series for d.c. comics. live sunday november 4 from noon to 3:00 p.m. eastern. watch next month when author brad meltzer will be our guest n book tv on c-span 2. >> c-span where history unfolds daily. in 1979 c-span was created as a public service by america's cable television companies and today we continue to bring you unfiltered coverage of congress, the white house, the supreme court and public policy events in washington,

coming up this morning, democratic strategist steve mcmahon and republican strategist todd harris talk about the best and worst political ads of the 2018 election and boston college law --ool's percent sure professor joins us. watch c-span's "washington journal" live at 7:00 eastern this morning. joined the discussion. senatorersey democratic bob menendez is up for reelection, running against ex marine and pharmaceutical company executive bob huge and -- hugin. the candidates debated in your work, new jersey. welcome, mr. menendez. welcome, mr.

democratic strategist steve mcmahon and republican strategist tom harris talk about the best and worst political ads of the 2018 elections. boston college law school professor joins us to discuss the state and inheritance tax laws. be sure to watch c-span's washington journal live at 7:00 eastern thursday morning. join the discussion. >>> next on lectures in history. texas a&m university professor lori and foot teaches a class about popular culture during the 1840s. she talks about the importance of theater to all classes of society during this time, including shakespearean performances and shows. she also describes the high literacy rate in the united states and the rise of serialized novels. this is 45 minutes. >> so our topic for today's popular culture. we've been talking about the social changes that go on in the 1830s and 1840s in the united states, and what we are going to do today is look at how popular culture reflects some of the conflicts that go on in american society over the social changes. so we are going to be surprised to see that theater and what people read becomes c

coming up thursday morning, democratic strategist steve mcmahon, and todd harass talk about the best and worst political ads of the 2018 elections and boston college law school professor ray modoff joins us to discuss the state and inheritage itts tax laws. be sure to watch c-span's washington journal. join the discussion. >> next toidably between the candidates for washington state's 5th diswrict seat in the u.s. house republican conference chair kathy mcmorris rogers, faces democrat lisa brown. we're live from walla walla community college this debate from northwest public broadcasts. . . . presented by the valley chamber of commerce ave. northwest public broadcasting. live from the community college or moderator for tonight >>> from the campus of walla walla community college welcome to the debate between washington's fifth congressional district representative cathy mcmorris rogers and her child david christie six challenger. i'm moderating tonight excite debate. the walla walla chamber of commerce is hosting this debate to highlight important issues within our valley and through

. >> thank you, ashley parker, steve mcmahon, adolf ee. i like parties.nish with trump watch, you're watching "hardball." ♪ at last, ♪ my love has come along, applebee's new neighborhood pastas. now that's eatin' good in the neighborhood. (woman) we'd been counting down it was our tresiba® reason. neighborhood pastas. he needs insulin to control his high blood sugar and, at his age, he's at greater risk for lows. tresiba® releases slow and steady and works all day and night like the body's insulin. (vo) tresiba® is a long-acting insulin used to control high blood sugar in adults with diabetes. don't use tresiba® to treat diabetic ketoacidosis, during episodes of low blood sugar, or if you are allergic to any of its ingredients. don't share needles or insulin pens. don't reuse needles. the most common side effect is low blood sugar, which may cause dizziness, sweating, confusion, and headache. check your blood sugar. low blood sugar can be serious and may be life-threatening. injection site reactions may occur. tell your prescriber about all medicines you

. >> steve mcmahon, there is a -- i think all of us are wondering are voters going to send a message due to the tone? my canary in the coal mine is tennessee senate. this is one of the more unique findings we have. let me put up the top lines. we've got marsha blackburn up five, but take a look at their personal ratings. there's no other race like this. his personal ratings are much higher than her personal ratings. not by a little bit, that happens every once in a while. his net positive image is 13 points. her image is actually minus 1. it's technically under water. she's always been a little bit of a polarizing figure, but if that slice of skeptical trump voter, the hold your nose trump voter decides they don't like the tone, this about the one race and one candidate that i think is prepared to take advantage of it. >> that tide that receded and is coming back in, for a time it looked like it was coming back for governor bredesen as well. one of the things we saw in 2016 is your polling is really only as good as your turnout models. they might not be reflected in the polls. women

up thursday morning, democratic strategist steve mcmahon and republican strategist tom harris talks about the best and worst political acts of the 2018 elections. boston college law school professor reimann off joins us to discuss an inheritance tax laws. c-span'se sure to our washington journal, live at 7:00 eastern thursday morning. join the discussion. jamesday on c-span's q&a, mahon, author and resident of johns hopkins university school of advanced standard national studies, talks about his biography of president george w. bush. >> i don't really worry about my legacy. i'm still studying theodore roosevelt. or harry truman. not going to be an objective history done on this administration for a long time. it's not too soon to judge. -- >> it's not too soon to judge on some aspects of his legacy. it's not too soon to judge on the war in iraq. why? because it didn't accomplish what he thought it was going to accomplish before he started the war. it cost 4000 plus american lives, $2 trillion, i think -- i write in my book and i don't think this judgment will change. it was one of the big

coming up this morning, democratic strategist steve mcmahon and republican strategist todd harris talk about the best and worst political ads of the 2018 election and boston college law --ool's percent sure professor joins us. watch c-span's "washington journal" live at 7:00 eastern this morning. joined the discussion. senatorersey democratic bob menendez is up for reelection, running against ex marine and pharmaceutical company executive bob huge and -- hugin. the candidates debated in your work, new jersey. welcome, mr. menendez. welcome, mr. hugin. away.get started right let's start with your 62nd opening statements, beginning with mr. hugin. >> i am joined by my wife kathy and my daughter, hillary. active in are serving the united states military and cannot be with us. bob menendez has failed and in embarrassed us. i began my career in the marine corps were i learned lessons of selfless leadership, honor, and integrity. qualifications and leadership all senders should have. is trying to make this debate about donald trump. that is because he doesn't want to talk about anything abou

coming up thursday morning, democratic strategist steve mcmahon anton ya harris talk about the best andorst adams of the season. and we are joined to discuss estate and inheritance tax laws. join "washington journal" "washington journal" thursday morning. join the discussion. >> sunday on c-span's "q & a," james mann, author in residence at johns-hopkins university school of advanced international stud yes, sir talks about his biography of president george w. bush. i don't really worry about my legacy. will still studying theodore roosevelt or hairy trumaine. >> it is not too soon to judge on some aspects of his legacy. it is not too soon to judge on the war in iraq. why? because it didn't accomplish what he thought it was going to accomplish before he started the war. t cost 4,000-plus american lives and $2 trillion. i write in my book, and i don't think this judgment will change, that it was one of the biggest strategic blunders in american history. >> james mann, sunday night at 8:00 eastern on c-span's "q & a." >> law enforcement is investigating pipe bombs sent to former president

coming up this morning, democratic strategist steve mcmahon and republican todd harris talk about the best and worst political ads of the 2018 elections. and the boston college law school professor joins us to discuss inheritance tax laws. be sure to watch c-span's "washington journal" live at 7:00 a.m. eastern this morning. join the discussion. "the new york times" writer fictionguest on " edition." november 4 at noon eastern. her most recent book is "a spark of life." the storyteller, lone wolf, plus 20 more novels. she has written five issues of the wonder woman common -- comic book series for the dc comics. watch in-depth fiction addiction live november 4 from noon to 3:00 p.m. eastern and be sure to watch in-depth fiction addiction next month when author brad miller's or will be our guest on book tv on c-span2. >> c-span, where history unfolds daily. in 1979 c-span was created as a public service by cable television companies. we continue to bring you unfiltered congress coverage, the white house, the supreme court and public policy events washington, dc and around the country. c

coming up thursday morning, democratic strategist steve mcmahon, and todd harass talk about the best and worst political ads of the 2018 elections and boston college law school professor ray modoff joins us to discuss the state and inheritage itts tax laws. be sure to watch c-span's washington journal. join the discussion. >> next toidably between the candidates for washington state's 5th diswrict seat in the u.s. house republican conference chair kathy mcmorris rogers,

what makes an ad good and bad # we are joined by two veteran andultant, todd harris, steve macomb --mr. mcmahon: cmahon what happens this year, there are so many ads that are out there, it is difficult for a media consultant to make the impression they want. and and that is memorable and funny, and adware a candidate is self-deprecating, something that makes people remember the. >> something that can tell a story, which is often hard to do in 30 seconds. not just a story, you have to tell a story that advances your .essage and your narrative if you are able to tell a good story in a way that is memorable and deliver a message that moves the ball for you you have a good ad. host: can you talk about what this strategy is for a tv and web at? you want it to be screen agnostic. you want to create a piece of advertising that can work whether somebody is watching it on television, computer, on her ipad, on their phone. but the benefits, one of the great things about digital advertising is that you are not constrained by 15, 30, 60 seconds. you can make it as long as you are able to attract eyeballs a

mcmahon of the small business administration. we've seen a tremendous pickup in the oil and gas industry as well as the steel mills. steveepair business. we basically fix and repair industrial equipment found in manufacturers, power plants -- steve: generators. >> generators, food processors, manufacturers, steel mills. that sort of thing. when the economy is bustling, manufacture something big, we are swamped. brian: tell me about the linda mcmahon. i hear sba is extremely effective. have they been an ally of yours? >> sba is an ally. our company started in 1985. my parents would not have been able to start it without a loan from the sba. steve: one of the things the white house has been able to do they're touting the fact that some regulations have been cut. something like 860 so far. how much has that helped you? >> it helped tremendously. we have seen a large pickup in mainly oil and gas. steve: okay. >> steel tariffs helped us tremendously. we're helping a customer resurrect life into ha steel mill shuttered almost a decade ago because of these tariffs. ainsley: when tax reform happened, that people were able to hir