. >> when we come back, a lot more on a massive change for a big industry we'll talk to steve odland bill george. they'll break down this morning's deal today "squawk alley" continues in a mome [vo] when it comes to investing, looking from a fresh perspective can make all the difference. it can provide what we call an unlock: a realization that often reveals a better path forward. at wells fargo, it's our expertise in finding this kind of insight that has lead us to become one of the largest investment and wealth management firms in the country. discover how we can help find your unlock. we cut the price of trades to give investors even more value. and at $4.95, you can trade with a clear advantage. fidelity, where smarter investors will always be. ♪ >>> jeff bezos single handedly upending an entire industry this morning. supermarket big box shares dropping on this morning's deal. bezos, quote, whole foods market has been satisfying, delighting and nourishing customers for nearly four decades. they're doing an amazing job and we want that to continue let's bring in cnbc contributor s