i have steve palle the brand who served as barack obama's -- i have steep hildebrand who served as barack obama as strategist. he was at the forefront of all strategic decisions and helped crack the campaign. to my left, i have robert willington. he was a political strategist for the scott brown campaign in massachusetts. he was executive director of the massachusetts republican party where he expanded the gop. i want to thank you both for being here. let me start with a softball question. what have you all found is the key or silver bullet to engaging young voters? >> we have to listen to young voters. the candidates to understand the needs and wishes and desires of young of voters3 . young voters are paying more attention to the nuts and bolts details of these campaigns than most of the other voters. you cannot bs them. that is a critical thing. politicians?kc, especially bely politicians, tend to be full of political rhetoric that they live and breed here in washington, d.c. if they use that rhetoric and continued to espouse what the talk is here in d.c., they will perform pretty poor