my name is actually steve phelps.'ve gone undercover. - [chuckling] - and, uh... - yeah, right. - you are--you are part of that undercover assignment. - [laughing] - i am the chief marketing officer here at nascar. - wonderful! - dion...going out there and trying to put that tire on, 75 pounds and trying to do the right technique, which i messed up with, but you-- - yeah. - you taught me. - and at least i got the wheel on. - yeah, you did. you did. - dion, i was really impressed with you. and i think you're a tremendous ambassador for our sport. one thing that i think would be helpful, um, is to get--is to get your thoughts and ideas moving forward. so what i've decided to do i start something called an industry council. and you're gonna be its charter member. and essentially share your ideas with us about what you think is working and what you think needs to be improved. so what are your--what are your thoughts about that? - i think that's a great idea, you know? i'm flooded with thoughts each week, you know? maybe c