joining us is nascar president steve phelps welcome.sics, you know, being mobileme ticketing and changes and upgrades you've made to the nascar app when you're planning long term on fan engagement and quality of experience, how is digital fitting in now and how are you measuring progress >> it is very important for us, jon. digital is obviously emerging everywhere and everything that people do on an everyday basis for so for us, we need to make sure we are engaging the fans and meeting them where they are and digital does that. it means a lot of things to a lot of different people and where we do that is purposeful and it's working for us. >> now, tell me how you look at strategy you've got things like a roblox thing which you've done which is fun for a certain demographic that probably isn't your core, and then you have iracing where you have actual drivers who have these rigs who are able to compete digitally in an experience that's pretty close to the real thing. why are those things important what data are you getting from that that