. ♪ david: there was a university over oregon runner, steve prefontaine, a legendary track star, andou became close to him. how did you get him to wear your shoes? phil: we worked at it, worked at it, work at it. he had worn adidas his whole life, but he was right there in eugene, and we had a small office in eugene, and the guy who ran the office became his brother practically and ultimately convinced him to switch to nike, and he was our first roll prominent track and field athlete. david: you win after others. you have to pay them to use your shoes or they just like it so much they use your shoes? phil: they just like it so much. david: really? phil: no. [laughter] phil: they demand an endorsement fee from us or whoever. the one that comes to mind is michael johnson at the 1996 olympics in atlanta, the gold shoes which lifted us significantly. david: you made those shoes? early on, john mcenroe, he would from time to time loses temper, and with that reflect poorly on your shoe? this image was a great tennis player, but sometimes he would lose control, some people might say, and th

. ♪ ♪ david: there was a university of oregon runner, steve prefontaine, a legendary track star, andame close to him. how did you get him to wear your shoes? phil: well, we worked at it and worked at it and worked at it. obviously, that he had worn adidas his whole life, but he was right there in eugene, and we had a small office in eugene, and the guy who ran the office became his brother practically and ultimately convinced him to switch to nike, and he was our first real prominent track and field athlete. david: you went after others. do you have to pay them to use your shoes, or they just like it so much they use your shoes? phil: they all just like it so much, they wear them. david: really? phil: no. [laughter] phil: if they are good enough, they demand an endorsement fee from us or whoever. the one that comes immediately to mind is michael johnson at the 1996 olympics in atlanta, wore the gold shoes, which lifted us significantly. david: and you made those shoes? was one, john mcenroe of your players. he, from time to time, would lose his temper. did that reflect poorly on your

. ♪ david: there was a university of oregon runner, steve prefontaine, a legendary track star, and youame close to him. how did you get him to wear your shoes? phil: well, we worked at it and worked at it and worked at it. obviously, that he had worn adidas his whole life, but he was right there in eugene, and we had a small office in eugene, and the guy who ran the office became his brother practically and ultimately convinced him to switch to nike, and he was our first real prominent track and field athlete. david: you went after others. you have to pay them to use your shoes or they just like it so much they use your shoes? phil: they all just like it so much, they wear them. david: really? phil: no. [laughter] phil: if they are good enough, they demand an endorsement fee from us or whoever. the one that comes immediately to mind is michael johnson at the 1996 olympics in atlanta, wore the gold shoes, which lifted us significantly. david: and you made those gold shoes? early on, john mcenroe, he would from time to time lose his temper, and did that reflect poorly on your shoe? or yo