cat lover steve rosen said no amount is too high to find his stolen cats. >> between march of last year, and february of this year, seven of my cats have been stolen from the adjacent parking lot. >> reporter: the retired dentist and businessman said his cats were snatched one by one starting last year. he's so furious about getting his animals back, that at one point he installed a $10,000 camera system and hired a private investigator, but no luck. now he's desperate,ffering a hefty reward. >> the last straw effort was to try to put an ad in with a $20,000 reward to see if i could get someone to flush out and let me knowow what's going on. >> reporter: they're microchipped and have radio collars. the feline fan tkes care of about 30 rescue cats, and a parrot and a rooster. >> they're like my children. your children disappears. >> reporter: he's hoping greed will bring the cats back. >> someone knows something. and i'm hoping they're going to be willing to step forward and give somebody up. in exchange for the reward. it's a bribe. >> reporter: rosen is hoping that someoneill notice hi