thankfully our steve sedgwick is along the waters of beautiful lake como in italy talking to the brightest minds out there and if the fears are warranted. i'm jealous, steve. >> you should be, dom. it is the plum assignment in the cnbc organization. i have been doing work and speak tog speakinging to the chief economist at wells fargo and we have been talking about the issues coming up here on "worldwide exchange." at ameriprise financial our advice is personalized based on your goals, whatever they may be. all that planning has paid off. looks like you can make this work. we can make this work. and the feeling of confidence that comes from our advice... i can make this work. that seems to be universal. i can make this work. i can make this work. no wonder more than 9 out of 10 clients are likely to recommend us. because advice worth listening to is advice worth talking about. ameriprise financial. >>> welcome back to "worldwide exchange." we have a market flash on samsung. the company plans to more than double the semiconductor investment in texas to $44 billion. samsung in korean trading

that's where we have steve sedgwick who joins us now.g. >> reporter: frank, good to see you. we can talk about the energy prices in the middle east next. this is an industry which has a calm back drop. look at the rise of oil. it is calm on brent at $87.50. wti at $82. yes, it is up from the lows, but you think what has been thrown at this, two wars, one in the middle east and one in europe. the industry is grappling with the speed of the transition. down at exxon or the saudi energy minister, they are all talking about transition. those are saying the energy transition is missold. you have to get real with the investors and you have to get real with the populations of the cost. it will not mean cheaper energy. jpmorgan chase put out a piece called "reality check" on the transition. on wind and solar alone, between 2024 and 2030, will require $3 trillion. that is half a percent of the global gdp. that is wind and solar alone. we are all talking about a.i. nvidia and a.i. yet, the cost in terms of energy from the technology companies is h

steve sedgwick is here with those details. good morning to you. >> very good morning to you, jessica. yeah, it's absolutely fascinating. this incognito mode that many google users thought they were using that they wouldn't have their activity tracked and traced. it appears that for years google basically was using this incognito mode to steal, basically have a look at potentially embarrassing searches of people to manage web traffic and sell ads. as you quite rightly say, now they're going to destroy or de-identify dozens of data collected. and you mentioned the price of gold. i'm looking at my cnbc app. it is absolutely surging as we speak. another 21 bucks up per troy ounce. 2278.30 is where it's currently starting. people think if interest rates go down you get less of a yield, which makes gold look more attractive. apparently a lot of overseas demand as well driving that price higher. back to you. >> love that gold story. steve, thank you. >>> still to come. history made on the pitcher's mound in houston. and it's caitlin

cnbc's steve sedgwick is here to break it all down for us.d morning to you. >> good morning, jessica. i'm still looking for your name on there. i'll keep doing that. the three khamacomma club, i'ver even heard of that. taylor swift, of course she's there. her music earnings. she's popped up on this list at $1.1 billion. also christian labu taun, he's popped in at $1.2 billion, and magic johnson's up there at $1.2 billion. near the top of the list, bernard, oh, no, he's the man behind sephora, a mere $233 billion. and elon musk only $195 billion. and jeff bezos bezos, $194, $19. amazon is ending the just walk out technology. they're going to use instead dash cards which allow customers to use their cards to scan items while shopping. we'll keep looking for the three comma club. >> you're going to be looking for a long time. don't waste your time. it's not happening. great to see you as always. thanks for joining us today. still to come on "early today." artists against a.i. hundreds of musicians voicing their concerns over what they see as a t

that is as ministers and others gather in rotterdam for the world energy congress where steve sedgwicks joining us. steve, what do you hear from expert s at this stage? >> reporter: this is an industry struggling with the identity. the transition is faltering. it it is a rocky road. you just want to be oil and gas companies and others wants to transition quicker and others pragmatic in between. the fact of the matter is transition is struggling and confused. you have a lot of activists saying we have to move quickly regardless of the reality. that is not washing with viewers and investors and some saying it is not cost effective especially in the era of higher interest rates and inflation and immigration concerns which is big for voters as well as transition. there has been a lot of copy about how actually the transition needs to take its place among other crises in the world. the activists would say it should be number one. that may have every right in saying that as well. i talked to angela wilkwilkinso about the transition. >> there is nothing wrong with the framework. i think we en

back to you, andrew. >> steve sedgwick on a major hard assignment this morning. and perspective on all of it. thank you. >>> all right. when we come back, ford expanding its hybrid electric vehicle offerings. talk about a move amid a slump in ev sales and find out if another manufacturers will follow suit. "squawk box" will be rhtacig bk. what is cirkul? cirkul is the fuel you need to take flight. cirkul is the energy that gets you to the next level. cirkul is what you hope for when life tosses lemons your way. cirkul, available at walmart and drinkcirkul.com. >>> welcome back, everybody. ford delaying production of an all-electric suv and pick-up truck to focus on more hybrid options. phil lebeau is here with more and what this could mean for other manufacturers. >> all dock it, becky and should be. the market has spoken in terms of ev adoption versus hybrid adoption. it's clear, the market, the consumer has said he want hybrids right now. ev is down the road. for now evs put on the back burner to a certain extent and why ford made the decision it's pushing back