. >> my name is steve wu. my group wants to express our of our support for the strong leadership provided by their director. we have worked closely with the cbd for many years and have good things to say about them and their great work. thank you. chairperson campos: thank you. >> good afternoon. my name is james tracy. the first thing -- full disclosure. our organization receives a small grant from the community benefit district. but our praise would be the same even if we did not receive a penny. the community benefits district -- north of market/tenderloin really distinguishes itself by trying to improve the community for the poorest person in the neighborhood, whether they are living in a cardboard box or a condo. programs have to benefit each and every person in that neighborhood. that distinguishes them from some of the other groups that do not have such an inclusive, wonderful scope. we are looking forward to continuing to work with them on the safe haven program. it is really a one-of-a-kind program th

week's episode of "the boss," risk is the main ingredient as michael wu's experimental chocolate cake hits the shelves, not before steve hin difficult releases a lager with a pop. it's rising on strategies, tactics and taste. >>> previously on "the boss," a summer selling spree. steve hindy unveils seasonal tactics. >> getting that beer to the customer and creating a demand for that beer is the real tough part of the business. >> in hong kong, michael wu plays up the celebrity factor. >> she cares about the community. she cares about hong kong. so we think that time of image resonates with the brand. >> michael knows, no amount of marketing will help if the product is not right. >> back in december he tasted, tested and named the verona chocolate cake. >> i think it's good. i like it. i think it will be a very good top seller. >> now, six months later, the cake has hit the shelves, and michael is key to know how it's being received. >> at first i thought maybe people would think it was too sweet, maybe it didn't have fruits, they didn't know what it was. but the response was very good. so we decided to launch our mini

steve tells us how he used the viral and aggressive gorilla marketing to get ahead. >> michael wu hadllions of dollars out of his food and beverage business. however, his wealth is not that unusual here in hong kong with the fourth highest concentrations of millionaires anywhere on earth. but according to a new study by the boston consulting group, you have to look elsewhere in asia for the highest concentration. to be precise, singapore. 15.5% of households in the city boasted more than $5 million in assets last year. that's more than 1 in every 10 houses. singapore is positioned for the booming economy of indonesia, the economies around it and helped boost that figure. let's move on to the number two nation and it counts sepp blatter among the mill their club. just under 10% of households in switzerland have $1 million in assets. the future world cup host qatar taking the number three spot, 8.9% of residents pass the millionaire marketer and i can reveal i'm not amongst that percentage in hong kong that are in the millionaire club. >> you know plenty of millionaires here in london,

. >> reporter: he's tasted it and named it but will michael wu us a choke lat cake be flying off the shelves? and in new york stevedy takes a gamble on a new product as he goes from beers to tonics. >> so that's it for "the boss." now promoting post apocalyptic accommodation has for too long, it seems, been an underground enterprise. while the living quarters are saying strictly subterranean, one company, it seems, is moving doomsday dwellings into the mainstream. when vivos launched it focused on living in luxury after earthly annihilation. but for a little under $10,000 you can now gain access to a bargain bunker with the bare necessities, six months' worth of survival. if you can't afford it, don't worry. it's not the end of the world. and you can read that story and watch the report that goes with it online at cnnmoney.com and don't forget to contact us via facebook at cnn.com/cnnwbt. and that's about it for this edition of "world business today." thank you very much for joining us. -- captions by vitac -- www.vitac.com