understand the chinese tourist naturally more, because you are chinese versus sheldon adelson or steve wynnhat is an advantage we would have as well. i was born in hong kong. spent time in hong kong and macau. at the same time was educated in north america. i get a good sense of the best of both worlds. the formation of melco crown 10 years ago was based on that belief. how do i marry the best of the east with the best of the west? >> it is easy to see the asian touches when you walk around his properties. the dragons. the feng shui that he incorporates into the layout. >> when we first started, it was gold and iron metal bars. it resembled the bamboo, but then feng shui came in and said no, no. it has to be real. >> but adelson, who once called himself the richest jew in the world, says there is no monopoly on culture. >> by vast majority, most of our employees are chinese. my chinese dealers and my chinese service people interact with chinese customers. what is the difference? >> they would say they know the people. they are chinese. >> oh, they know all the people? really? >> that they k