the quick of why i wrote the book, as i said the beginning, steven covey who wrote seven basic habits of highly effective people, seek first to understand and then be understood. i wholeheartedly believe that. i also believe what margaret thatcher said and that she said first you need to win the argument, then you can go when the vote. i always felt, even before i came to congress and before i ran but republicans, conservatives, we were very pathetic in our communication. first of all we were doing no help from the media. they were not going to be a conduit to help us get our message out there and be a platform or have the time to be able to do that. it was compounded by that. i've always felt like we, as conservatives, have the right message, we just didn't say very well. we didn't say it enough and i remember when i was first in congress i met with eric who had a senior position at the time because i had been invited to be on fox news and i had, i couldn't believe it. so i called up eric and i said are you all right if i go on fox news and he's like jason, are you kidding me, you ne

the quick of why i wrote the book, as i say at the beginning, steven covey, seek first to understand and then be understand and i believe that. and i believe what margaret of thatter said first you need to win the argue. then you can win the votes. and i always felt even before i came to congress, before i ran, but certainly became more evident once i was there that republicans, conservatives, we were very pathetic in our communications. first of all we were get nothing help from the mass media. the national media would not be a conduit to which we could get our message thought and have the platform or time to be able to do that. so it was compounded be that but always felt like we as conservatives had the right message. we just didn't say it very well. and we didn't say it enough. and i remember when i was first in congers met with eric kantor, who had a senior position at the at the time because i had been invited to be on fox news, and i had -- i couldn't believe it. so i called up eric cantor and i said are you all right if i go on fox news? and he is like, jason, are you kidding