steven nissen is chair of cardiovascular medicine at cleveland clinic. >> i suspect they're drinkings along with bugars and fries and other kinds of unhealthy fast foods. so it's very likely that people that choose to drink sugared soft drinks actually have a variety of health habits which are not heart healthy. and it may well be those health habits that are responsible for the increase in risk. >> pelley: jon, you can hear the folks at home saying "great, another medical study, what am i supposed to do with this"? what are you going to tell your patients? >> reporter: i know, scott. my phones will be ringing off the hook on this one. first i'm going to point out this is an association, it does not prove cause and effect. but then especially for those patients of mine who are already at high risk of heart disease, they have high cholesterol, high blood pressure, not exercising and especially they're obese. think about it. if you cut out one 12-ounce sugary drink a day, at the end of the year you'll lose 15 pounds of fat. that's a good incentive. >> pelley: can't hurt. thanks, jon we