there's a wonderful study that aei put out with some harvard and university of sweden stockholm -- >> i obviously think it's wonderful. yeah. [laughter] >> and this was very powerful because there was a study that said look, here's where you had a tea party rally, and here's where you're going to have a tea party rally, but it got rained out. what was the difference in voter turnout and money raised for political campaigns and future attendance at demonstrations. and they were stilting between -- estimating between three and six million additional votes came out for republicans in 2010 beyond what you otherwise would have expected because of the rallies themselves. and if you think about it, the left's always doing rallies. when i was younger i thought, that's because they don't have jobs. that's what it is. [laughter] well you meet people at rallies, you get a sense of belonging, you realize i'm not alone. i'm part of a movement, this is bigger than me. you have friends and your local friends -- >> it does i mean, i think one remarkable finding is, indeed, how local these effects are