we're straet guitegizing to gro there. go pro has an incredible opportunity through our accessories business. we built an ecosystem of products and accessories -- >> one on your wrist, one on the mount -- >> yes. the core camera is the world's smallest full 1080 p camera. >> a simple design. >> you ti >> and you have a waterproof mount there. in some ways that is your biggest as set is all of cool things you can do with it, not really -- the camera is cool, too, but not the camera itself. >> the camera captures such incredible content that it sparks the imagination of our customer and they ask themselves what who are can i do with this camera. what new perspectives can i capture. so we make a lot of accessories that take it do it yourself out of that. so there is a limitless number of ways to use our product, so we position o we think our opportunity is very broad and go as long way to sustaining our margins. >> it almost sounds as though you don't really want that market of taking graduation pictures and that sort of hing