. >> years ago, if you wanted a small engine, you got a briggs and stratton. >> moyers: for decades, briggs and dozens of other stalwart wisconsin manufacturers had helped make milwaukee just about the american dream's hometown, celebrated in sitcoms... >> ♪ give us any chance, we'll take it... ♪ >> moyers: and sentimentalized in beer commercials. >> so when miller time rolls around tonight, we raise a glass to you, milwaukee. you've earned it. >> moyers: when we met the neumanns in the early '90s, american manufacturers had already begun chasing cheap labor to non-union states and mexico. of over 40,000 good-paying jobs lost from milwaukee in the preceding decade, about 4,000 were from briggs and stratton. one of them was tony neumann's. >> it sort of goes like this. here and here. >> he gets into briggs and we think, "oh, this is a good company, we can buy a house." now we have the house, we have more bills. >> we gotta drill a hole. how big a hole do you want? >> not that big. >> but it's either rent for the rest of your life or own, and we prefer to own. i mean... >> moyers: that