what service means is that a straun or any type of did the things they were supposed to do.hen they talk about hospitality, what they're talking about is how did the provider of that service make the recipient feel? and they're completely different things. >> this focus on making people feel good, they say, is key to overcoming the unexpected challenges any business faces every day. >> try to do what it takes to make sure that at the end of the day, whatever somebody came into our restaurant with, they leave feeling slightly better than when they came in. i think if we can do that, our restaurants will have served their purpose. >>> the customer service lessons from the hospitality industry can easily translate to thousands of small business operations. let's turn to this week's board of directors, rod kurtz is the executive editor of huffington post small business and david scott is a marketing strategist, although of the book "the new rules of marketing and pr." >> great to see you. i'm hungry after that. let's go to lunch after this. >> you have coffee until then. >> ther