coming up, interviews and insight from strause zelnick. sam shank and matt maloney. but we're going to start with twitter. perhaps no tech ceo coming under such fire and constant speculation. but he's been busy shuffling his c suite, tweaking twitter's product, and focusing on revenue. costello spoke with us. topic number one, twitter's acquisition of niche project a company that connects social media stars with advertisers. >> it's absolutely the very beginning of providing opportunities to viners who have done such great work at building this unique community of creators and connecting them to brands we think is just going to be awesome for the brands who want to leverage the great work they do to create stories and then build a career off the fun things. >> do you find yourself competing with snapchat with this new generation of video creators? >> i think about it more as this unique platform we've developed and this awesome -- there are these stop motion animation experts, there are these comedians, there are these sort of vine magicians through some of the frame