santa clara an levi strauss & company are both 160 years old this year. our founder, levi strauss, created the original blue jean 150 years ago for the needs of the original 49ers of the gold rush era. the patented copper ribbon solved the problem of the pants ripping and frombh;ñ this it wa born. to partner with the legendary football championship team the san francisco 49ers of today. jed and i have a shared vision of two iconic brands coming together with similar values, a very rich heritage and the pioneering spirit. we're both looking forward to watching sour dough sam walking out onto the football field in a pair of levi strauss jeans. it creates a huge opportunity to engage with loyal fans we've had for years and connect with new fans of all ages from around the world. to engage with fans who attend games, concerts, and events at levi stadium. with millions of football fans in their living rooms and digitally with fans online, dare i say, the super bowl, we're also very proud to be partnering with true champions. the 49ers have an incredible legacy

and levi strauss isn't going to change their name.hey have been there for centuries. >> reporter: levi strauss is coming off a strong quarter. says the deal will remind customers of old ties. >> our founder levi strauss created the original blue jean 140 years ago for the needs of the original 49ers of the gold rush era. >> reporter: and there you see 49ers players with levi strauss employees. the stadium authority votes tomorrow night on the naming deal. reporting live in san francisco, david stevenson, ktvu channel 2 news. >> levi strauss is paying $220 million to have the naming rights for 20 years. here is how it compares to others. over stock is paying a million dollars a year to have the home of the raiders and the a's. met life has the most expensive deal, $17.5 million a year to have the home of the new york giants and jets. the least expensive is in san diego, the chargers have a deal with qualcomm, $900,000 a year for the rights. >>> the owner of berkeley's biggest medical marijuana club is looking forward to a court fight w

levi strauss agreed to pay a lot of money on the stadium.he next 20th eyears. 2 -- years. 220 years -- next 20 years. 220 years. the ceo says it is a great match because they made jean for the 49ers in the gold rush era. >> barry zito pitched sensationally again. early hunter pence. 7th roam run of the year. giants 1-0 lead. speaking of his pitching, how about his hitting. pulls it. base hit. 3-1 lead. 7 innings, 4 hits, 1 run but the phillys with two runs in the 9 9th to say it 3-3 but torres line as single to right, game rinning run. 4-3 giants in 10. no decision for barry. the a's in progress. the beardered one back -- bearded one back from the minor leagues. gave the a's the lead. nick swisher however drills one that will leave the yard and deep right center. that tied it 3-3. santana with another homer. 4-3. that is the way it is with the a's in the 9th inning. little while from now the warriors will tip tip-off. the main thing on their mind, do not melt down in the 4th quarter. one of the turnovers, how to remedy that. >> can't give th

the 49ers ceo and the ceo of levi strauss sat here to announce they had come to a partnership. they had huge smiles on their faces. the name chosen, levi's stadium. >> we have a assured vision of two iconic brands coming together with similar values, a rich heritage and pioneering spirit. and we're both looking forward to watching sourdough sam rush out on to the football field wearing a pair of levi's jeans. >> reporter: the ceo jed york and levi strauss ceo chip berg and both the mayors of santa clara and san francisco were at the news conference that took place in the last hour. levi strauss is proposing a 20-year $220 million agreement to name the 49ers stadium levi's stadium. berg says it's perfect. the levi's president says they began to negotiate a deal in december and as the team began winning more games talks got more serious. today york and berg joked about what has been said about the stadium on social media. >> i think the best thing i've seen is welcome to the field of jeans. [ laughter ] i really like that one. >> or the coach in the locker room "win one for the z

. >> pam: >> pam: levi strauss is proposing to buy the naming rights.the blue jeans company is paying 220-million dollars for the niner's new digs to be called levi's stadium for the next 20 years. what the new sign will look like. perfect fit since levi strauss started making jeans for the original 49er's during the gold rush. but the 49er's say that wasn't the only reason they choose to partner with the 160-year old san francisco based company. >>". huge win." is a huge when >> pam: the ink on the deal isn'tthe proposal will be voted by the sant clara stadium authority tomorrow night. >> pam: held a rally outside levi's headquarters in san francisco. to celebrate the new partnership. head coach jim harbaugh, quarterback colin kaepernick, running back frank gore. and several other players took to the stage. naturally, everyone was wearing levi's jeans. this is what the new stadium in santa clara is going to look like when it's completed. it's expected to be ready for the 20-14 season. earlier than originally planned. , and a little bit later in this br

. >> the santa clara city count approved a deal to give levi strauss company exclusive naming rights to the new 49ers stadium signing off on the agreement last night. levi strauss will pay $220 million over 20 years for the naming rights to call the facility "levi stadium." with the partnership unveiled on wednesday and the public attention is good for business. hevi stadium will open next year. >> war yards play at home tonight against the spurs. the warriors evened it up at a game each with a victory in shown on wednesday. they lost a heartbreaker in double overtime in game one after having a 16-point lead evaporate. tonight's game three is 7:30 on espn and you can watch game 4 of the warriors and spurs playoff on sunday at night right here on abc7 news. >> that is what mom wants to see on mother's day, right? >> right, basketball! we will check with mike for the forecast. >> we have temperatures around san francisco at 51 toward ocean beach the cool spot is 48 in upper market and everyone else is 50 to 51. we see 52 in richmond and walnut creek. belmont and palo alto and union cit

west marine organic dairy farmer albert strauss was a spokesperson for prop 37, and he supports a similar initiative that washington state will vote on this november. >> there are solutions out there that don't need genetic modification. i don't feel it's natural. i don't feel we know enough about it. and i'm basically against it. >> reporter: but as the political battles continue, biologists are using genetic engineering as one more tool to improve crops. engineering allows them to change crops in more precise ways than conventional plant breeding. >> it basically involves taking the female eggs from one plant and bringing them together with the male parts of another plant. and then all that genetic information gets mixed up. with genetic engineering, it's just moving very small parts of that genetic information, and pulling it out in a very precise way, and then pasting it back into another plant. >> reporter: at the university of california berkeley, biologist peggy lamow is genetically engineering a cereal called sorghum. 3 million people in africa eat sorghum porridge every day, and

levi strauss is the oldest company in san francisco.vi stadium will open next year. >> the warriors play game three at home tonight against the san antonio spurs and even it up with 191 victory on game two when they were red hot. they lost a heartbreaker if double overtime in game one after having a 16-point lead evacuate with under five minutes to go. game three is at 7:30 with tip-off on espn. you can watch game four of the warriors and spurs playoff series on sunday at noon right here on abc7 news. >> perfect timing for basketball-loving mothers on mother's day. >> what did you say? >> basketball-loving mothers. >> mike has the forecast. >> humid this morning. i heard kristen using the hair spray this morning. the frizz factor. >> what are the conditions? >> 86 percent in hayward and 100 in novato. it is high. you could feel dampness in the air. thunderstorms are possible in the sierra and high clouds tomorrow with a little bit of high pressure and that means we will have building warmth in the forecast and 75 by 4:00, and inland, 66

santa clara and levi strauss & company are both 160 years old this year. our founder levi strauss created the original bluejean 140 years ago for the needs of the original 49ers of the gold rush era. >> pretty cool there. levis stadium is set to open for the 2014 football season. >> definitely a little bit of a connection there. >>> ahead of another popular clothing company making no secret about the type of customer he is looking for and the type that just shouldn't bother. sharon chin has the skinny. >> reporter: the ad is suggestive but we're hearing it from abercrombie & fitch. they don't want larger women wearing their clothes so they don't even stock sizes larger that 10. >> i think that's short side and unethical. >> reporter: in a new book mike jeffries is quoted in a 2006 interview says they market only to skinny beautiful people. he said candidly we go after the cool kids. we go after the attractive all american kid with a great attitude and a lot of friends. a lot of people don't belong in our clothes and they can't belong. are we exclusion nary

santa clara and levi strauss & company are both 160 years old this year. our founder levi strauss created the original bluejean 140 years ago for the needs of the original 49ers of the gold rush era. >> reporter: how's that for a perfect tie-in, right? so they had a big party today at levis plaza. the employees were drinking and eating. they even had a stadium takeout there. i got a little taste of that. it was quite good. 49er red and gold. ibby clifford who works in the pr department said they are absolutely overjoyed at this. >> all we can say is the best fit. it really is the most perfect fit. >> reporter: so, you know, with a big stadium like this, and the naming rights, there always have to be nicknames. right, guys? so i have heard today field of jeans. i've heard the big fly. i have had the big rivet. so yeah, as far as i know, the store is open -- speaking of store, i also heard today that the 49ers may have the staff at the stadium the workers there outfitted in levi's clothing. so a lot of cross-promotion and frankly, in the fashion world that's

santa clara and levi strauss and company are both 160 years old this year. founder levi strauss created the original bluejean 140 years ago for the needs of the original 49ers of the gold rush era. >> reporter: you talk about the tie-in with the 49ers and levi strauss, all the history involved there. you also talk about timing with this one. [ signal breakup ] >> well, unfortunately, we loves his signal there. but you get the gist of it, 20 years, $220 million, levi stadium. >> very exciting partnership and the colors work. >> they work together. >> levis red with the 49ers. >>> coming up in our next half hour, the jubilant homecoming two days after escaping captivity. >> i saw my daughter. the only thing i did was grab her and hug her. i didn't want to let go. >> tonight we're learning more about the horrors three women suffered during their decade in confinement. >> after four months of testimony the verdict for jody arias on trial for the gruesome death of her boyfriend. >> and higher education might not pay off. why a new study says college is a bad fina

levi strauss is proposing to buy the naming rights. kron 4's maureen kelly explains why a team which is moving out of town, is entering into a partnership with a san francisco company. >> reporter:here you can see a rendering of the new stadiumwith it's proposed new moniker on toplevi's stadium.athought nicknames are already tossed around. the 20 year.220 million dollar naming rights agreement between the team and the blue jeans company is being touted as a perfect fit of two iconic bay area brands. especially since levi strauss started making blue jeans to sell to the original 49er's during the gold rush 140 years ago. >> this company represents the bay area up bay area and has been around. the ruling on your. levi's and going to a game. >> reporter: interest in seeing their name connected with the sports franchisebut san francisco 49er's ceo jed york says that dispite moving into the land of start ups.they wanted to join forces with a company that's stood the test of time >> is the best partner and not something that will change thei

oh, by the way, joining us in an cnbc exclusive is strauss zelnick.> nice to be here. >> we buried the lead. that move into mobile, that's the trend that a lot of companies are taking advantage of and benefiting from. >> it's early to say, but we brought a lot of our legacy tablets to smartphones and they've done well. >> strauss, just to pick up on this as well, look, the pc industry, as we know, is in secular decline. whether it's pc, traditional gaming consoles, the world is clearly move in the direction of more mobile. how do you see take two participating that in the next, say two to five years? >> we're platform agnostic. we want to bring our titles to consumers wherever they are, however they want to consume the titles, whatever time of day, and we're flexible about the business models too. so we brought our big console titles, most recently, grand theft auto 3, our tenth year anniversary addition, to a tablet, to a mobile platform. and i think if the consumers want to be mobile, our games will be mobile. >> but what are the challenges? i would

levi strauss is buying the same rights.his is an artistic rendering of what the sign will look like. the blue jeans company is paying $220 million. the niners new digs will be called levi's a setting for the next 20 years. the deal is being called the perfect fit because levi strauss start making jeans for the original 49ers during the gold rush. but the team says that was not the only reason they wanted to partner with the 1060 san francisco based company. >> we know that levi's is not going anywhere. for santa clara and paying off the debt of the stadium it is a great win. for the 49ers to have the connection between the city of san francisco and the city of santa clara it is a huge win. >> the ink on the deal is not dry. the proposal is going to be voted on by the santa clara stadium a party tonight. >> we will take a break at 512 . back with more headlines. as we go we can show you some live pictures coming out of the cleveland court room where reporters are getting ready and standing by waiting for aerial castro to app

msk(music) >> and then you have strauss, extraordinary piece. the most challenging of all. string orchestra work. 23 solo instrument, no violin section, now viola section; everybody is responsible for their part in this piece. the challenge is something that i felt not only that we could do , absolutely could do, but i wanted to show off. i can't tell you how aware i am of the audience. not only what i hear but their vibes, so strong. i have been doing this for a long time. i kind of make them feel what i want them to feel. there is nobody in that audience or anywhere that is not going kn song by the fourth note. and that is our encore on tour. by the way. i am proud to play it, we are from san francisco. we are going to play that piece no matter where we are. >> good afternoon. welcome to our regular rules committee meeting for thursday, may 16th, 2013. i am supervisor norman yee and i will be chairing the meeting. to my right is supervisor london breed and shortly supervisor malia cohen will be joining us. the clerk today is linda wong. the committee would also like to ac

san francisco based company levi strauss is the front runner. >> it's exciting.nk it would be fine i think anybody that gets the naming rights it's bing to be great. it's a new stadium. the nfl is huge. the whole world will know about it. and it's going to be our home for awhile. so i'm just excited to find out if that's what it will be. >> reporter: levi strauss obtained the domain rights such as levi field and stadium. but up until recently the company was still a top choice. the 49ers and city officials won't discuss the announcement or which company will be be awarded the naming rights. reporting live from santa clara janine de la vega ktvu channel 2 news. >>> time now 5:36. drivers you are being warned about heavy traffic in the napa area in the next couple of days. the bottle rock music festival is getting under way. tonight. there is a preview with obviously a couple acts. bigger crowd is expected tomorrow through sunday. that is when the festival officially kicks off. the four-day event features 50 bands playing from noon until 10:30 at night. the concert

hand carved ice balls, red toilet paper and titanium strauss used to drink alkaline water at 21 degrees>> i'm mara schiavocampo, and this is "early today," just your first stop of the day today on your nbc station. >> you're watching wbal-tv 11. live, local, late-breaking. this is 11 news today at 5:00 a.m. good morning. it will be another beautiful day today. yesterday was fantastic. it is a little chilly. frederick.in 44 in parkton. we expect mostly sunny skies. on the eastern shore, there's some cloud cover for you guys to start the day. highs in the upper 60's and the low 70's. >> 4:56. 44 degrees at the airport. >> i fire in remington is now out. we will give you an update. >> a maryland corrections officer is charged with assaulting. >> three more suspects in the boston marathon bombing case. >> we are taking a look at the morning roads. morning roads. we did we get it? got it. yes! ♪ how do i make it stronger? [ male announcer ] when you've got fios quantum, you get america's fastest, most reliable internet. hey, so where's the big project? ...huh. call the verizon center for cus

there's been speculation from media reports that indicated that levi strauss is the front runner. what one fan told us. >> button fly stadium doesn't really have a ring to it. but yeah, i think it should be someone local. i think it should be a silicon valley named stadium. it should have a high-tech name to it. >> reporter: well, levi strauss obtained the domain rights and that fueled rumors. but sources say up until recently the company was still a top choice. now, the 49ers won't u.s. discuss the this yet. but when we receive word, we'll let you know when it will happen. coming up on "mornings on 2," we'll have more fan reaction. janine de la vega, ktvu channel 2 news. >>> dive teams are continuing to search a pond near the home where an 8-year-old girl was stabbed to death in calaveras county. leila fowler's body was found by her 12-year-old brother on april 27th. he reported seeing a tall man with long, gray hair leaving the house. the calaveras sheriff's office says they are to solving the case but would not say why the fbi was searching the pond? hundred of people, meanwhil

dominique strauss has heaped his scorn on the organization.today, christine lagarde has the full support of her countrymen, and possibly the board. >> it was hardly what the residents of moore, oklahoma needed, but the today they were battered by thunderstorms which made the cleanup operations harder. the first funerals were held for the people killed in monday's twister. continuesurvivors, we to hear extraordinary accounts. one man's young son was hiding a school which took a direct hit. >> how does that work, when they sounded the alarms for their tornado warning in our area? i was stuck in between, do i have enough time to rescue both of my kids, which were both in the path of the tornado. there was no way i could make it. and i went tolter the restroom and i prayed and i .rayed and i got in my truck i called my wife and the school was hit. that is where my son was added. she said that it is wiped out, it is gone. we got into a different mindset, then it was rescue mode. we have got to get to the school. wanted to find my son so bad but the

but there are rumors that levi strauss is the front runner.es tell us it still appears to be the top choice. here's what the booster club president had to say about that. >> when we first talked about it, the high-tech companies came to mind, but the possibility of having an old long-term company that has been a part of california for many, many years would be great. i think it kind of melds with the theme of the san francisco 49ers as well. >> reporter: naming rights is important because city officials has said money generated would be part of how the stadium is financed. coming up on mornings on 2 we will have fan reaction. reporting live from santa clara janine de la vega ktvu channel 2 news. >>> time now 6:40. guess what, the san jose sharks did it. their first playoff sweep in team history. >> back to thornton. he shoots. snyder to save. rebound, they score. >> last night the sharks beat the canucks 4-3 in overtime. patrick march low knocked in a power play goal so the sharks won the series four games to nothing. they'll have about a week

hand carved ice balls, red toilet paper and titanium strauss used to drink alkaline water at 21 degrees>> i'm mara schiavocampo, and this is "early today," just your first stop of the day today on your nbc station. >>> a large demonstration gets out of control this morning. violence that led to arrests at this protest. >>> developing right now. the factor that could make raging wildfires out west become an even harder battle for firefighters. good morning, everybody. i'm aaron gilchrist. >> welcome to "news4 today" for this thursday, may 2nd, 2013. we're learning details about what caused the death of a possible '90s rapper. >> we'll have those stories and more ahead. first, your forecast. we want to look at cool temperatures to start the morning off. storm team 4 meteorologist tom kierein is here with that. good morning. >> off to a clear start this morning around the region. we've got a few clouds that have been pushing in from the east. they are right around the bay now in our eastern suburbs and south of washington. there's some cloudiness stafford county, fredericksburg, northern n

the niners, an iconic clothing company, levi strauss is spending millions to get their name on on the stadium. >> they created the jeans for the needs of the original 49ers of the gold rush era. >> the santa clara stadium authorities expect to vote on the deal tomorrow night. >>> investigators are looking for the cause of a fire at an oakland eatery. >> ktvu camera was on the scene soon after this morning on east 18th street across from lake merit. >> no one was inside at the time and there are no injuries. >> the bakeries had two previous fires in recent years and received a financial bail out from the city. >>> owner says he hopes to reopen as soon as possible. >>> the curtain drops on a signature contra cost a movie theater. >>> the fans getting ready for a little rock and roll. >> now underway in the city of napa. >>> i'm tracking another batch of clouds pushing into the bay. how much fog can you expect for the commute, and when 80s return to the forecast. look at them kids. [ sigh ] they have no idea what it was like before u-verse high speed internet. yeah, you couldn't just str

dominique strauss has heaped his scorn on the organization.today, christine lagarde has the full support of her countrymen, and possibly the board. >> it was hardly what the residents of moore, oklahoma needed, but the today they were battered by thunderstorms which made the cleanup operations harder. the first funerals were held for the people killed in monday's twister. continuesurvivors, we to hear extraordinary accounts. one man's young son was hiding a school which took a direct hit. >> how does that work, when they sounded the alarms for their tornado warning in our area? i was stuck in between, do i have enough time to rescue both of my kids, which were both in the path of the tornado. there was no way i could make it. and i went tolter the restroom and i prayed and i .rayed and i got in my truck i called my wife and the school was hit. that is where my son was added. she said that it is wiped out, it is gone. we got into a different mindset, then it was rescue mode. we have got to get to the school. wanted to find my son so bad but the

santa clara and levi strauss & company are both 160 years old this year. founder levi strauss created the original bluejean 140 years ago for the needs of the original 49ers of the gold rush era. >> levis stadium set to open for action in 2014. 49ers. >> mm-hm. >> getting ready. >>> behind the camera middle schoolers are learning the art of storytelling. on live tv students are learning the ups and downs of our jobs. in today's "cool school" we go to harvest park middle school in pleasanton. >> one, two, three, four. >> reporter: mic checks and lining up camera shots. sounds like a typical news studio but these broadcasters are barely even teenagers. >> you can get a middle schooler early here, that's saying something. >> reporter: they run their own morning news program complete with announcements. >> now for a word -- >> reporter: weather -- >> 20% chance of rain. >> reporter: -- and life lessons. >> we focus on our environmental awareness. we focus on education and the message we want to send to our students for the goal for the school year. >> reporter

santa clara and levi strauss and company are both 160 years old this year. our founder created the original blue jean 140 years ago for the needs of the original 49ers of the gold rush era. >> how is that for a tie-in? levi's stadium set to open for the 2014 football season. >>> south bay homeowners surprised to find these notices. >> and an iconic theatre torn down. the last-ditch effort to save it and what will go in its place. >> and not your average drug store. the unexpected features in this revamped walgreens. >> low clouds moving into san francisco bay. we'll talk about how long they will stick around tomorrow and take a gander at your weekend forecast. you kids should count yourselves lucky. we didn't have u-verse back in my day. you couldn't just... guys... there you are. you know you couldn't just pause a show in one room, then... where was i... you couldn't pause a show in one room then start playing it in another. and...i'm talking to myself... [ male announcer ] call to get u-verse tv for just $19 a month for 2 years with qualifying bundles. for

. >> they are calling it a perfect fit, levi strauss and san francisco 49ers teaming up for the new stadium. the 49ers' new home is going to be called levi stadium. the facility is now under construction and it is scheduled to open in time for the football season next year, 2014. terms of the naming rights deal which they are announcing in this press conference, $220 million over 20 years. that will certainly help defray the owners' $1.2 billion cost of building the state-of-the-art facility. levi is san francisco's oldest company with roots going back to the gold rush when they out fitted miners in 1849. now, the brand is heading south. back here i will tell you i have been told the conversation between c.e.o. of the 49ers and the c.e.o. of levi's caused this to come together. we will have more details from the news conference and bring you more tonight on abc7 news. >> happening right now an embarrassing problem with the broken bolts on the new portion of the bay bridge will cost a whopping $5 million to $10 million. caltran is briefing partners on the project right now. abc7 news reporte

. >> a san francisco company is celebrating a milestone today. 140 years ago today, levi strauss obtained a patent for their blue jeans. they featured copper rivets in the pockets that are still used. in 1873 the patent office called jeans "work trousers." >> before the bell bottom work trousers. >> you put that to work. hard to thing of them as work trousers when people pay over $100. >> so true. mike? >> looking from mount tamalpais, check how clear the air is. no clouds impeding the sunshine. it will warm us significantly. santa rosa two degrees warmer f. up to 90 in concord. 87 in san jose. 86 in oakland. 86, also, in fremont. the temperatures are seven or eight degrees warmer than yesterday. the entire state is cloud-free. low-to-mid 90's through the central valley and 69 in tahoe and 68 in monterey and 8 in los angeles and 101 in palm springs. safe travels. leyla gulen? >> we are watching a crash in sunol which is causing delay if you head southbound along 680. right now, we will look at the drive time, traffic 580 headed away from 2305 to dublin is 23 minutes and 101 from san franc

of the stadium authority -- look at vernon davis go -- will give exclusive naming rights to levi strauss & company which plans to name the stadium levi's stadium. vernon davis dressed in 501s for the big day. the company is paying the team $220 million over 20 years for the naming rights. >>> the warriors getting it done last night. the curse down in san antonio is over. steph curry and cla thompson leading the way. thompson was on fire. career high 34 points. 29 in the first half, hitting 8 of 9 three-pointers. warriors win that one, 100-91. they return to the bay area today. they have time to get ready for game three at oracle or as we like to call it roaracle arena tomorrow nice. >> my mom calls me and says, cla thompson was on fire, honey? funny. >>> it's bike to work day. >> we'll tell you the perks for those who pedal coming up after the break. >>> we finish up with a great way to combine your daily routine of going to work with squeezing in your daily workout. >> the best of both worlds. today is bike to work day in the bay area. to help keep you fortifiefortif there's over 200 se

. >> levi strauss is thrilled to now that we have come to agreement on a 20 year, $220 million naming rights partnership for the new stadium in santa clara which will be called levi stadium. >> when the 49ers open their stadium in 2014, they will be branding it with a red levi's tag. levi's ceo along with jed york, mayor lee and mayor jamie matthews made the announcement just a short time ago. >> levi's jeans were designed for the 49ers during the gold rush. it was a really good fit for them then. and it's an even better fit today bringing levis and the 49ers together. and we're working together with san francisco-based company to name a stadium for the san francisco 49ers that we'll be playing in and hopefully a stadium that will host super bowls bringing in hundreds of millions of economic impact to the entire region. that's what a sports team is supposed to do. >> both mayors say the new stadium will benefit their cities. >> and we're very excited about our super bowl bid because that's just going to be another opportunity to display this wonderful partnership that's reflected here

a bill celebration at levi strauss headquarters. you see many of them dressed in 501s, we believe. the clothing company is paying the 49ers 220 million for the naming rights of the new stadium in santa clara. levi's stadium will be ready for business in the summer of 2014. >> they've been working with our region forever. and you can't find a better name for the san francisco 49er stadium than levis, it's truly the perfect fit. >> perfect fit. not the only pun to come out of today's announcement. the new stadium was called a field of jeans. the levi ceo said win one for the zipper. >> did he really say that? >> yeah. >> get ready for a lot more. maybe pressure in the pocket. or if a return man runs one, up the seam. >> the fact that they got harbaugh out of those pants he wears really high up. >> levi's do make dockers, so he's okay. >> i was thinking of other wordage you could use. you could always say it was in their jeans. >> yeah. >> didn't make the top list. >> you want to wear the jeans out as we have the increasing cloud cover. a few areas of drizzle that will move into the b

about 15 minutes from right now, the santa clara city council is set to formally approve levi straussjust yesterday, the team and the jeans maker agreed on a 20- year, $220 million deal to call the facility levis stadium. >>> just about every store these days has some kind of reward program, card, whatnot. but now two big chains are offering pharmacy rewards. kpix 5 consumerwatch reporter julie watts on why privacy experts say consumers should steer clear. >>> reporter: fill your prescriptions and refill your wallet. that's the promise behind two new pharmacy reward programs now at a store near you. >> you get $5 pharmacy extra bucks rewards for every fifth prescription filled. >> reporter: cvs is giving $5 in store credit for every 10 prescriptions. target is offering 5% off an entire purchase for every five prescriptions filled. and signing up is supposed to be simple. >> when you enroll you sign a simple authorization form. >> reporter: but it's that form that worries privacy advocates like this san francisco attorney. >> i think it would be a bad idea to sign one of these forms. >