. >> dawn streich: do you get, like, a tropical note? a little bit of papaya potentially?otton candy note? >> streich: cotton candy, a little bit. >> safer: they are plotting how to move the flavors they find in this grove to your supermarket shelf, and then on to your stomach. >> hassel: i could see it in a sports drink, i could see it in a... water, flavored water. and i also could see it in... in a twist on an orange carbonated beverage. >> safer: when they find something they like, they extract its flavor molecules from the fruit on the tree. then back in the lab, they mimic mother nature's molecules with chemicals. essentially, what you do is you take whatever this smells like... >> right. >> safer: ...and copy it? >> right, exactly. >> safer: and then i suppose you could... if you chose to, you could, quote unquote, "improve on it." >> yes. >> hassel: exactly. >> we... all the time. >> safer: the holy grail, a flavor so good you can't resist it. >> streich: in our fruit flavors, we're talking about we want, you know, a burst in the beginning, and maybe a finish that