stringify is a whole other level. our ability to -- we call them flows. our ability to create flows, we can do very powerful flows. >> one that's an example i like is if my wireless sensor detects this or, you know the one i really liked is if my forecast says it's going to rain the turn the lights blue in the hallway before i leave. >> set your irrigation at the same time and adjust your temperature on the thermostat. >> this is i think where it's really at. it's one thing to build the device, but it's to be the os of all of this is where it's really going to be at. >> we often jokes that everything is getting connected, but it's not connected together. that's what we come in. we let people connect anything to anything regardless of manufacturer protocol or standard. we make it easy to people with no technology background to connect things together in really powerful ways. at the end of the day all this technology, unless it solves really problems, this is -- we let you build great experiences. >> what do you expect as far as thinking about amazon, googl