stu taylor is here today. 's going to give us some tips on,000 get the best deal in a negotiation. great to see you, stu. >> it's great to be here, j.j. >> one of the things you talk about is compromise is key. should you go into a negotiation with in the back of your mind saying, okay, this is where i'm going to compromise? >> you should go into negotiation, number one is too know what you want to do. you know what the other person wants to do, and you know what you have to do to achieve your goal. so the answer is reaching a resolution to achieve your objective. negotiation is an interesting process, but you know what it is? it has many faces. i used to do professional boxing broadcasting. boxers -- they say fighting is about styles. compromise is about styles. no two negotiations are the same. >> which makes this next idea interesting. you may not know going into a negotiation exactly what's motivating the other side. you may have an idea and it's important to research that, but once you understand that and