joining our rent table is stu trevelyan who works for democrats. defeooining us is chuck where he serves as chief digital officer. who is theane publisher of campaigns and elections magazine. let's begin with you, mr. trevel yan. what are the components of a digital campaign? >> i think it is evolving. the digitalorically tools were largely thought of as the e-mail tools and the online contributions, the website. i think it has evolved -- our company also offers tools that enable the shoe leather side of the campaign so the canvassing, the phone calling, the direct mail. i think you are seeing many more marketing talents -- channels come on. tv ads, dress will online ads. you can do addressable interactions through social networks. i think now there is a pretty wide array of things you call digital. >> i think it starts with the data. we were2002, the rnc, the first committee to take a voter file and target ads to specific folks who we wanted to talk to on digital channels. we progressed that through the 2004 cycle. it always starts with the data.

joining our round table, stu trevelyan whose group ask called ngp van, he works with democrats, also joining us is chuck defeo of the republican national committee where he serves as chief digital officer and shane d'aprile. let's begin with you, mr. terrell january, if we could. -- trevelyan, if we could. what exactly are the components of a digital campaign? what type of tools are used? >> guest: well, so i think it's actually evolving. i think historically the digital tools were largely thought of as the e-mail tools and the online contributions, the web site, but i think it's evolved. our company, for example, also offers tools that enable sort of the shoe leather side of the campaign, so the canvassing, the phone calling, the direct mail. and then i think you're seeing many more marketing channels come online where now there's person addressable tv ads, online ads, you can actually do person addressable interactions through social networks, so i think now there's a pretty wide swath of things which you could call digital. >> host: chuck defeo, anything to add to that answer? >>

of our roundtable is stu trevelyan who works for the democrats also joining us is chuck defeo the republican national committee chief additional officer and the publisher of campaigns and elections magazine. what exactly are the components of the digital campaign? >> historically the digital tools are thought of as the e mail tools or the online contribution but it has evolved our company has the issue of the other side of the campaign the canvassing canvassing, calls, direct mail then you see many more marketing challenges come on line with television ads ads, on-line ads, and interactions are social networks but it is up pretty wide swath now. >> host: chuck defeo anything to add? >> italy starts back in 2002 a the rnc with a first committee to take a voter file to target a specific people we wanted to talk to. we progress that through 2004 through today. through social media or whatever channel it should be in sync with off line as well that is a strategy to motivate your voters. >> host: how has it is financed from the 2012 election? eighty-one with the presidential campaign you saw a co