i have got bryan gernert, stuart ingis and gerard stegmaier. i think we should just jump right in rather than go through a long introduction about the importance of privacy and security. some of us were here last year and sought a lengthy and informative panel about privacy. a lot has changed over the course of the year. we have seen security incidents and interest on capitol hill. we have seen a lot happening in the private space from new bills to new efforts on the part of industry to respond to consumer concerns. how much have the landscape change in the last year? where do you see things going in washington? >> it is great to be here to see everybody. i think a lot of progress has been made by the business community in developing tools to give transparency and choice to consumers and explain to them all the benefits of the use of personalization and information after the information agents. the effort i am most closely associated with is the digital advertising alliance which is an effort remember of the leading trade associations in the un