painting and just wonderful graphic sensibilities that you can't find at regular bookstores. >> stuart ngis online component has developed a steady customer base. customers not only buy his books but also send their friends to buy books too. in turn, many of them offer ng exclusive rights to distribute their own self-published sketch books. this relationship has paid off. despite the crippled economy, ng's business has grown 25% over the last six months, and here at comic-con, sales from this four-day orgy of consumption has netted him close to 20% of his annual revenue. >> i like the style a lot. i think that the characters have a lot of charms. >> ng's focus at this convention doesn't stop at the cash register. he says running a niche business means also acting as something of a talent scout. he keeps his eyes out for hot new talent to showcase in his store, the kind of creative inspiration that keeps his customers coming back for more. >> i was wondering about the art catalog. are you going to be wholesaling that? will you be able to send us some? >> for you, yeah. >> okay, great. >> w