there is no more efficient market than stubhub. stubhub will opt in with a solution.ped it up in acquisition a few years back. check this out. >> scalpers -- it is time to change the way that tickets are sold. >> it is about the fan experience. innovation is used across the business. >> stubhub takes a percentage off ticket sales on the rest goes to the seller. stubhub is after a lot more. the business has grown dramatically. back then it sold 10 tickets a minute. today it sells one ticket every second. it has grown with mobile ticketing. stubhub is a risk for even. the ebay gross margins have fallen. milking big data could be the key. >> this is a new science. we are trying to understand that. raji arasu is the chief technology officer. >> where we are taking it to the next level is what that consumers might be intending to do. >> for years i bought tickets from a site called mr. ticket. but stubhub sets the market is like a new york stock exchange and nasdaq. >> mr. ticket's phone is ringing off the hook. [laughter] >> it has really sucked up the industry. >> it is

. >> reporter: the sentiment seeps to be the same on stubhub. demand is through the roof. we found a few tickets selling for over $3,000. >> saying good-bye to the 9ers and a lot of giants games there saying good-bye to the park itself. people have had a lot of memories. >> reporter: the memories and memorabilia, the fans made up of father, sons, daughters and brothers, born into the tradition. >> it's going to be an honor to be at the last game at candlestick. >> reporter: it's time to say good-bye in style with a combination of smiles and sadness. >> just to see us play one more time in the stadium will be cool. >> reporter: there are still a few semi reasonably priced tickets. the lowest on stubhub was $216. >> almost free. >> there's a slight chance tiny tiny chance there may be one more game here, the 9ers get in as a five seed if the five seed and six seed make it in, we may have the nfc championship here. let's hope we are forecasting another super bowl. we have that last game coming up monday night. we have a forecast in 15 minutes. >> enjoy it. see you then. stay

. >> the sentiment seems to be the same on stubhub. demand is through the roof. we found a few tickets selling for over $3,000. >> saying good-bye to the niners. its's saying good-bye to a lot of the giants games there, saying good-bye to the park itself. people have had a lot of memories. >> the memories and memorabilia, the fans made up of fathers, sons, daughters and brothers born into the tradition. >> we're super excited to be at the game, and honor to be there for the last game. we're excited. >> it eets time to say good-bye to the stick in style with a combination of smiles and sadness. >> just to see it one more time in that staid jum, it will be really cool. >> i did find semireasonably-priced tickets on stubhub. they're out there for the picking if you want them. i mentioned this is my first trip out here, the reputation of it being windy and cold sure is on the money. >> yeah. talk to anybody around the country who's been to the stadium and windy or cold would be likely one of the two adjectives they would use. a little breezy out here tonight. they sa

that's what ticket broker stubhub says about a game that embodies a playoff bound team and the home they have occupied. >> for a lot of people it's not just about the 49ers it's last game, people who saw giant games at canadian old stick -- candle stick. >> at fran san francisco double play sports bar what's the most they would pay. $400 would be a price that would be, if i wanted to do that i would be willing to do it for $400. what if i told you a good seat is over $1,000. that money should go to other causes. >> like a thousand dollars or more. that would be bad. i would probably pay it. >> what you pay has everything to do with the location in the stadium. on numerous sites we saw upper deck seats for $250 to midfield gems for 2000. here's the view from the second hottest ticket the cabbedel stick parking lot people will pay big bucks to party. they want on the tailgate. it's about the experience. >> tailgate only parking passes were $300 to $500. >> that's the fun, if they want to do that. for me, that locks they out. all prices inside or outside change by the minute. >> let's go ba

. >> the cheapest ticket on stubhub, $3200.is super bowl will be different than all others too. >> best way to get around, mass transit. >> the first mass transit super bowl ever an estimated 12,000 arriving by train, 35,000 by bus. >> act like a local. take transit. >> and then the weather. >> one thing if you know the nfl they're vigilant in controlling every aspect of the super bowl. when you look at the weather, that's one thing the league cannot control. >> snow and bitter cold are real possibilities. if it's really bad out, the nfl has floated the idea of moving it to another day, super bowl saturday. or how does super bowl monday night sound? it is about five weeks away. it's freezing. it's 29 this morning with a windchill of 23. back to those tickets, how do you get them? the nfl does not sell to the general public directly. you will have to find a ticket reseller. plenty of those out there. but buyer beware. if you don't go through their official ticket exchange attic et master. now back to you. >> thank you for that.

see the 49ers on the frozen tundra of lambeau field be, tickets are going for as little as $140 on stubhubthat's the nfl ticket exchange. flights for $800 to green bay, or fly into milwaukee for a little less. >> milwaukee is about 120 miles out, then go in on game day. >> 49er fans who don't want to make the trip to wisconsin will be packing into bars all over the city on sunday. one of the bars getting ready for a very big crowd. sunday's playoff game is right here on ktvu, fox coverage begins at 1:00. kickoff is at 1:40 sunday afternoon. we're also airing our own special, road trip to a championship. we'll take a look back at the 49ers regular season. you can catch it friday after the cotton bowl, and then again saturday at 10:00 a.m. right after mornings on 2. >>> it is a mysterious site some say is out of this world in a field in monterey county, an elaborate new crop circle appeared today. people say this youtube video shows odd bursts of light near that crop circle. one man says the video is proof the markers were created by another life form. not humans. >> i'm a skeptic, but this

see the 49ers on the frozen tundra of lambeau field be, tickets are going for as little as $140 on stubhubat's the nfl ticket exchange. flights for $800 to green bay, or fly into milwaukee for a little less. >> milwaukee is about 120 miles out, then go in on game day. >> 49er fans who don't want to make the trip to wisconsin will be packing into bars all over the city on sunday. one of the bars getting ready for a very big crowd. sunday's playoff game is right here on ktvu, fox coverage begins at 1:00. kickoff is at 1:40 sunday afternoon. we're also airing our own special, road trip to a championship. we'll take a look back at the 49ers regular season. you can catch it friday after the cotton bowl, and then again saturday at 10:00 a.m. right after mornings on 2. >>> it is a mysterious site some say is out of this world in a field in monterey county, an elaborate new crop circle appeared today. people say this youtube video shows odd bursts of light near that crop circle. one man says the video is proof the markers were created by another life form. not humans. >> i'm a skeptic, but this co

the cheapest ticket for monday night on stubhub is 297 dollars.and that's for way up in the upper decke most expernsive seats are going for more than 38- hunderd - you'll get a great view.but that's a lot of dough.for one ticket. parking passes are also being market up. prices for them starting at 296 bucks.to park your car. >> reporter: that is a lot toward one ticket if you are going along.e >> jacqueline: proportions of the southland hitting the ground a few sprinkles definitely will not be a wash out by any means. and you were sent this one you could see the cloud cover to trent starting to increase. your pictures to breaking news at kron4 dot com. completely different picture now in oakland we are seen cloudy conditions also pretty chilly. storm trecker greater showing us a little bit of light rain and the south bay. but mainly dry conditions. you can see additional showers with that. it will not be a wash out but a few possible. sad to let ryder picture also showing conditions over the sierra pushing through shortly into the overnight out worked really nothing to show you on futu

. >> reporter: the cheapest ticket on stubhub about $3,200. getting to this super bowl will be different than others too and bargain for $5. >> best way to get around is mass transit. >> reporter: what's called the first mass transit super bowl ever will have an estimated 12,000 people arriving by train and another 35,000 arriving by bus. >> act like a local and take mass transit. >> reporter: then there's the x factor, weather. >> one thing if you know the nfl they're vigilant in controlling every aspect of the super bowl. when you look at the weather, that's one thing that the league cannot control. >> reporter: snow and bitter cold are real possibilities and if it's really bad out, like recent games in philadelphia and baltimore, for instance, the nfl has floated the idea of moving the game to another day. super bowl saturday. or how does super bowl monday night sound? now, it's pretty cold out here this morning. we still have five weeks to go until the game. >> it's 30 degrees out here. the nfl doesn't sell directly to the general public.