you can feel japanese culture. >> reporter: su jing started up the magazine when he was in college. he read a novel and became fascinated by japan. after graduation, he was hired by a major publisher in beijing. two years ago, he founded his own publishing house. su often hears anti-japanese remarks. recent news reports in china emphasize japan is beefing up its armed forces. he feels information like this leads to misunderstanding. >> translator: some people may think i'm going against the flow, but i think china and japan should understand each other. they shouldn't fight. jase.porter: this issue features swsow to hand out and accept business cards. it's important to japanese professionals. another article was about bowing. the illustration shows how japanese change their bows depending on the situation. >> translator: i want chinese people to learn from the japanese, but many people have lost their good manners. i don't know how we can deal with others when we behave like this. >> reporter: the magazine is put together by young editors. they get the most up-to-date information fr