. >> does that mean that there's no need for black friday or suber monday if it's going to go for a fews of it are ant kuwaited, right? getting up in the middle of the night and stand at a store in the freezing cold. >> such a good american tradition. >> it is a great tradition. now i prefer to roll over and look at the mobile phone and an hourly deal on my mobile phone and those types of offers that we have created that you can only get at hsn across our digital platforms and, of course, across our television, as well. >> television portion, mine, as you're programming, how does that change? you used to be exclusively television and now hsn.com. do you sell one thing versus another? internet versus television or side by side? >> so we do it side by side. we create a seamless experience. for us, if you look at the television network, that's a great marketing driver. that's 95 million homes but 40% of our business, nearly 40% now happens on a digital platform. mobile is fastest growing platform. expectation is how do you create that experience? what that does is it builds a connection to