omutfor suga- weado movethe price oft to retailers aonsumers. do uicissi of misomeeoe wereayinga.was of such significance weado movethe price oft atslit hadrastic eecwodwide weas angomeesictions created sugar shortages in the 1970s, sending shock was ugh e industry. itook a ofugar to sweetenhe bilons sending shock was of drinks so every year. in t united states, we drink the equivalent of soft inks yearererson. coke aloneought mo sugar than anyone else. . robert barry tracks sweetener prices of soft inks yearererson. cokefor e departmentugar of agriculture. than anyone else. in the case of coca cola, which was usingabout a , every one-cent increase means abou$2miion. when sugp sen ces a pound in979, soft drink makers were sperate for anlternative. every one-cent increase it came from oneamerica'smost a. sen ces a pound in979, the ocess of extractinghigh fru, sperate for anlternative. cs was peecd by chemist at royalro. jesse meye, the editor atc,who, iidentay,martha jones, w wos r coke, who atc was innovative abu the she ma sureats oductry jesse meye, the editor atc,who, iidentay,