to tell us more about what snapchat is, is sujen patel, the co-found you were of content marketer, a tool that helps marketers scale their content promotion and outreach, and vp of marketing at when i work, a company that provides employee scheduling software for small businesses. so many people do more than one thing these days, and you are one of them. let's just dive right into snapchat. i think a lot of our audience still thinks of it as the kids use to send pictures to each other that disappear. what is the story section. >> yeah, so the story section is kind of like your facebook fan page or your instagram profile. you can post a series of images or videos that get displayed on your stories, so anyone that's your friend -- that's following you, can actually see the stories. >> so number one, just like on facebook or twitter, you have to accumulate these people to follow you. >> yeah, exactly. and just like anything else, you have to build that following, and the way you do it is if you have an e-mail list, you can pull them from your existing fan base on facebook, twitter, and