but, again, the key is creating the content and, you know, i have to agree with sumner redstone that content is king. >> host: the choices available for people, i mean, you've built brands for 30 years in somewhat established ways. the choices were narrower, but when you look at the amount of choices available and the platforms especially younger people are using, how do you perceive that you'll be able to establish new brands with the multiplicity of choices going forward? >> guest: well, i think the established brands, you know, are going to be paramount in helping us to establish new brands or subbrands, you know? whereas, you know, sort of broadcast networks has almost turned into barker channels at this point, people aren't showing up at 8:00 anymore to watch that particular show, but they will hear about it, and they will ultimately get there. i feel like, um, you know, the comedy centrals of the world, the spike tvs, the tv lands, the mtvs, the espns, the cnns, whoever it is, we've still got the reach and the power to market in a way that really can't be challenged at this poi