it did well at sundance film festival. but in essence, then, they can say, "well, you see? your story just isn't out there pulling those millions of audience members." >> right. it's not big enough, and there's not enough interest in the subject matter. >> hinojosa: and so you just continue to beat your head against the wall and say, "we're going to do it." but let me ask you about this, wes, because again, your life story is so fascinating. the fact that cherokee was your first language, i want to bring that back to you, because you have become something of an activist, an educator. you wrote children's books in cherokee. and you have become active in the indigenous language protections here in our country. why? why does it matter to you so much, and why should it matter to all of us? >> it really is a matter of self identification, and a way of... how you identify yourself in the world to other individuals. it's a matter of really identity. you know, you have an identity that is based in a language other than english, gives you a perhaps different outlook on life. maybe i