joumanna: suntory ceo and president takeshi niinami. really interesting conversation on the heels of that bank of the ban decision great to get a local view. tom: right lines in the need for higher rates in japan and the consumer squeeze in china and the demand he is seeing in the u.s. thank you very much indeed. there is plenty more coming up. we will do a deep dive into trump's comments around oil and interest rates. this is bloomberg. ♪ g workday to p ut finance and h.r. on one platform. tim, you are a rock star. using responsible ai doesn't make you a rock star. it kinda does. you are not rock stars. (clears throat) okay. most of you are not rock stars. oooh. data driven insights, and large language models. oh, that's so rock roll. it is, right. he gets it. yeah. the way i approach work post fatherhood, has really trying to understand the generation that we're building devices for. here in the comcast family, we're building an integrated in-home wifi solution for millions of families like my own. in the average household, there are

takeshi niinami is the ceo of suntory here at the desk.at to see you. >> good to see you. >> the focus as you well know is the return of donald trump to the white house. i want your take on how suntory is preparing for what could be an increase for u.s. tariffs as part of his economic agenda. what are you thinking about right now as an executive of the large japanese corporation with the shifts we could see? >> first, we have been preparing for tariffs increase. example, the u.s. and europe and piling lots of jim beam, makers mark. that's one thing. more things are happening in terms of tariff increase and the tit-for-tat. so, we are now agile to any kind of change by this scenario planning. scenario one is abcd. that costs a lot. the plan is to be more focused on the strength instead of, you know, putting resources to weaknesses. such with tequila and drinks and nutrition. we are more cused on the strength. we can look to resilience to be agile to any kind of changes. >> you have to be agile, but part of your strategy and you mentioned th