they are superflex. famous for getting artists involved in artworks that turn convention on its head. ♪ >> i suppose the first thing to say is we work as a group. there are three very strong minds and a collective mind, which is superflex. >> it is an art collective, superflex is a company. >> they like this three-headed body, in a way. >> they have so much artwork it is difficult to keep track of it all. >> we sell a lot of products like beer, soda, music labels. >> the dynamic of being a group demands you be diverse in your work. >> it is an open-ended unit based on a lot of collaborations. >> the world is fundamentally an exciting place and it's full of juicy, juicy, raw material. you just need to locate it and stitch it together in new ways. >> from the moment superflex got their breakthrough in the art world, people have been asking themselves, is this actually art? >> they have a very intelligent way of addressing political, global, challenging issues we are all facing. >> we are deeply interested

this year it is the danish collective superflex.