kpix 5's john ramos shows us the unusual appearance by the ultimate superstore of comic books. >> it'se meeting michael jordan, bruce lee, he is up there with people like that. >> the way i look at it, stanley is the walt disney for this era. >> reporter: in case you just fell off the pop culture turnip truck, stan lee is the man who created marvel comics and all its familiar characters. spider-man, "iron man," the avengers, you know, the guys who have been making hollywood profitable for the last 10 years. he normally appears at conventions before tens of thousands of fans. so why would a celebrity like stan lee take time to visit joe fields' flying colors comics in con concord? >> on the first day we opened for business here 25 years ago, stan called me and left a message on the machine congratulating us on the opening. >> i remember when he opened this shop and i felt very sense mental about coming again. >> reporter: these days, lee enjoys rock star status for those who line up to pay for an autograph and picture. he said he created these stories as fairy tales for grownups but adm