. >> finally, a lower than expected quarterly profit on supervalu. mr.dle is no longer there or it's nodle. >> that's right. >> look at supervalu. versus u.s. steel. it's depressing. anyway, revenue just shy of expectations. supervalu continues to face pressure as the consumer struggles in this environment t is really big, they bought a grocery chain. >> albertsons. and they're going to be opening a bunch of new -- >> yeah, that says albertson's right there. you dog. >> i knew that anyway. >> you did? >> they're to be opening a limited assortment stores. >> i think our act got old last summer. >> it was ever new? >> no, but they're shortening us and we're sending it back now, i think. >> they start to hit a cattle prod on you, when you go off the reserve air, we're used to it. >> they do it to us a lot. up next, part two of our five-part social climbing series. jul jul julia looks at social climbing. >> and talking about growth and wireless in your pocket. plus highlights from steve sedgwick's bp ceo tony hayward. that's a big one, we'll have it all. wel