but any company that puts that kind of pressure, that's a supremely un-american move, and i'm going to boycott that company, 'cause that's what companies listen to. but we also, you know, we don't think that they will pull out, even if we did subway, if they'd use the name subway. i think that they would most likely stay on the network, 'cause they want to reach the audience. at the same time, advertisers support us very heavily. we do a very fine business with them-- above the market average, and they do buy this content, because we do reach the audience that wants this content. and every year, it gets better and easier. we have a thing called the out list, where certain advertisers don't go in certain shows, but every year it gets better, and they're on the network more and more. there are some advertisers in the past who would not buy the network-- never mind any show-- because of what we were. and that has now shifted. some major ones-- fast food restaurants-- that weren't on us before are on us in a big way now. so we've had to educate 'em about this, i think we still have an educ