they invested $30 million in surfline last december, also investments in a hunting brand and road bikeivities is a huge priority. i think number two, you just have an age of everybody's obsessed with fitness, right and then number three, i think this ties into the subscription information is data. people want information about, you know, how many miles did i run? how fast did i go? what was my heart rate >> jacobs tells us these subscription services have high retention rates, so devoted surfers, hikers, once they start thinks services, they are hooked. >> julia, thanks so much my question is, where do you charge your phone when you're out camping lives in the dirt. >> my question is, where is the weekend tweet? >> coming up after "the news with shepard smith," with his the news with eamon javers just today. >>> have a great rest of the day, everybody "closing bell" starts right now. >> i get to tweet weekend before eamon this week. that's great news. welcome to "closing bell." i'm will friday frost, a huge jobs miss. the majors averageses mixed, with the nasdaq outprisming. >> the aug