it's the grand reopening of surfside bagels. se snuck out earlier and put this sign out for free bagels and coffee. people have been in and out all morning long. the team is inside. let's see how it's going. >> good morning, everybody. welcome to surfside bagels after hurricane sandy. >> somebody who lives in the area, every store that opens. >> yay! >> it's such a wonderful thing. gives everybody an uplift. >> three months after hurricane sandy devastated the rockaways, surfside bagel has become a beacon of hope. >> i ran them, and i am like are you guys open? we're opening tomorrow. all excited. feels like it's getting back to normal and it's been a while since we've had that. >> bagles and cream cheese, yes! >> mike, denise and i were on hand to help and got a chance to taste those famous bagels. adding to the euphoria of the day? a grant check from the city of new york for $5,000 was personally delivered by commissioner robert watlsh to help pay for equipment lost during the storm. >> $5,000 check for you have to have. >> tha

. >> we created this stamp, surfside bagels, home made with love. you can take something like this. put it on things and you can write on it. cheese bagel belongs to -- write their name on it. if starbucks can make their employees take time do it, certainly a community run business can do that. >> we talked about having imprinted bags it was so expensive aet the time. we didn't do it. >> next up in denise's marketing ideas. loyalty cards. >> they loyalty programs. let's give them a loyalty program where they can get punches and stamps so they get a certain amount. >> there's something extremely cool you can do with loyalty cards. studies have shown when there's a little bit of progress, consumers buy faster. so instead of giving a blank set, give them two punched spots. >> a revamp of the surfside revamp. >> a word press template, you don't need to be a designer. you can pick up what we've done and make changes. we've created kind of the bagel rising in the sunrise. we translate that look over to social media. you can tape in what your specials are. that's going to go right to your

tim keenan saw their entrepreneurial dreams crushed when hurricane sandy destroyed their store, surfside bagels. our business makeover team advanced and now they're back oepen for business. for more, watch "your business" sunday mornings at 7:30 on msnbc. ♪ ♪ i dare you to dare me this winter? i've got a dare. ♪ repair six months of damage in just one use. introducing the new pantene repair & protect system. damage effects are visible. the pro-v system repairs six months of damage in just one use. ♪ for hair that's silky smooth... all season long. ♪ new repair & protect from pantene. hair so healthy it shines. ah. 4g, huh? verizon 4g lte. 700 megahertz spectrum, end-to-end, pure lte build. the most consistent speeds indoors or out. and, obviously, astonishing throughput. obviously... you know how fast our home wifi is? yeah. this is basically just as fast. oh. and verizon's got more fast lte coverage than all other networks combined. so it's better. yes. oh, why didn't you just say that? huh-- what is he doing? accomplishing even little things can become major victories. i'm phil mickelson, pro

in fact, take a look at surveillance video of surfside bagels.e a wall of water rushing down the street and into the front door. one of the owners described the extent of the damage to us. >> when i came in to the store, i just couldn't believe what i saw. everything in here was wrecked. everything was -- had water damage. the appliances and the equipment was turned around. looked like it was ransacked. that investment, all this time and money and energy in an instant was just gone. >> but that bagel shop one of the first to rise above and say we're open thanks to the generous help of others. with me now, j.j. ramberg host of "your business" here on ms c msnbc. sounds like a heartwarming story. >> i hear them and see the footage and still want to cry. these are two new york city firemen put the savings, they have families, put everything they have in this bagel shop. they were so busy, saving other people. as their entire life savings went away. >> who came to help? >> this is such an amazing story. front street in connecticut wanted to help some

scott edwards and tim keenan saw their dreams crushed when hurricane sandy destroyed their store surfside bagels. as the waters receded our makeover team advanced and now they're back open for business. [ female announcer ] waiting, waiting... feel like you're growing older... waiting to look younger? don't wait. [ female announcer ] get younger looking skin fast. with new olay regenerist micro-sculpting cream. the next generation with 2 new anti-aging ingredients. it penetrates rapidly. visible wrinkle results start day 1. and you'll see younger looking skin before you even finish one jar. ♪ new olay regenerist. the wait is over. who emailed it to emily, who sent it to cindy, who wondered why her soup wasn't quite the same. the recipe's not the recipe... ohhh. [ female announcer ] ...without swanson. the broth cooks trust most when making soup. mmmm! [ female announcer ] the secret is swanson. you know you could just use bengay zero degrees. medicated pain relief you store in the freezer. brrr...see ya boys. [ male announcer ] bengay zero degrees. freeze and move on. >>> jodi arias at the heart