surfside beach is a picturesque resort town. a great place to vacation and a great place to call home. anthony leggio... [ camera shutter clicks ] ...and his girlfriend, kristen christian... kristen: good morning, asl signs. lemonis: ...moved here from long island two years ago to start a family... anthony: i know, you want daddy time. lemonis: ...and a business -- asl signs. anthony: do you want to finish doing this estimate? kristen: oh, yes, please. anthony: oh, boy. here we go. lemonis: with a $200,000 loan from his dad, louis, anthony was able to get the sign shop up and running quickly. he's got expensive machinery to make the signs, and the trucks to install them. in their second year of operations, asl generated $300,000 in sales and made a $45,000 profit. anthony: come on. come on, get some work done. lemonis: but anthony wants more. -much more. -anthony: i want to go big. that's why i'm here. to make money. lots of it. lemonis: to get there, he's gonna have to do more than just talk big. kristen: he already told me tha

this is surfside beach, a tourist haven on the south carolina coast, and a place where local businessestheir outdoor advertising. you know what i love about highway 17? anthony: it's a lot of signs? lemonis: [ laughing ] all the signs. i've been called by the owner of a small sign company... -banners? -anthony: all day long. lemonis: backlit, non-lit, front-lit? anthony: i sell a lot of stuff. lemonis: ...who won't be satisfied until he's the biggest vendor in the state. anthony: i want to deal with a lot of national companies. i don't want to deal with mom-and-pops anymore. lemonis: he's incredibly ambitious... anthony: i'm a go-getter. i'm a go-go guy. lemonis: ...but overly confident. todd: how long does this take? josh: probably about three weeks. anthony: we can definitely knock this sign out in a week. lemonis: you guys got to get your story straight. if i can figure out how to check his ego, get him to listen... as a potential customer, i have to worry that you're gonna sue me. anthony: you think so?