. >> george shepherd is a publicist of the "survivalist" magazine.n the shelves. >> i think we saw a 20% sfiek in sales. >> all kinds of sales are hoping to turn gloom times into websites. websites like 121212.org has things you should by and even tgi fridays is throwing a promotion. >> we're going to throw one helluva party. >> they're inviting their customers to party like there's no tomorrow. i wouldn't say hysteria but the general concern about this issue is a lot of people are taking advantage of this because it's such a newsworthy topic. >> reporter: in an armageddon situation, there's no e.r.ers or wall greens or cvss on the corner. >> he can outfit a trailer with nufl goods to let you safely outrun any apocalypse. >> it came about because of need. it's very very successful. we have had people come in to town from as far as alaska and a few outside the country as well. >> reporter: a recent concert near the mayan ruins was billed at a celebration, sparking a new dawn. as to what that dawn will hold well we'll all know soon enough. that is if w