d sury my own conclusions, but by the fact that i came to focus on this topic. i had always been fascinate with the the 1950s, in particular, popular culture. some of my early grad school work was on film, and then i read "the hearts of men," and in that book she talks about the way masculinity was changing after world war ii, and she has a chapter on playboy. so i began to think did this sexually-explicit magazine some people consider pornography -- i don't -- but how did that become mainstream in what was supposedly a very conservative culture? and that was my initial question, and it started out as a paper in a graduate seminar. and it just grew from there because i realized there was so much research potential many this topic. >> yeah. this is probably jumping ahead a little bit but just because you

and sury to all the students. can i see the hands of the high school students? you know what i like about that? mihose means my children. look where you are sitting. in the front. i did a presentation for 2 thousand students and they were 25 hundred chairs. where do you think they sat? it breaks my heart. they sat in the back. i had all the ushers remove the first 5 hundred chairs and we started getting closer. how does it feel to be in the front? if you see yourself at second best, how do you think people are going to treat you? when you sit in the back. who sits with you? your a little brothers, sisters. now growing up in texas. i can't tell you how many times they were making fun of me. i am going to share and comments. thank you for letting me be here. by the way also, my children are here. thank you. actually, they make me feel very nervous. there's a saying in latino culture. foreign language. it means men should be ugly and strong. i am ugly. i can do 50 pull ups. comes from being a field worker and certainly i come here in a respectful way. this is a bea

together theyondued surys to see how americans working together balance their feelings in the professional environment. i am pleased to have both of them at this table. welcome. great to see you again. so why this? what made you decidehat this was going to be the next ann kraemer project. >> there were a couple reasons. one was the fact that the recession meant for the first time in americ history women were over 50% of the work for. >> rose: right. >> so that was one of those ah-ha kind of lightbulbs. is this a moment to stepack and rethink workplace norms, how offices function. the second piece was that in and around the two t 2000s the functional magnetic resonance image magazine allowed us to look at working human brains as so i thought are women and men different in any kind of neurobiological way? and that led to the exploration of the book. >> rose: what didyou find out abouhow men and women are different in a neurological way? >> well, neurobiological there's a lot of different ways. how they manifest that is perhaps even more interesting. women do cry, you know? the data would say