but the first, the very latest with susan candiotti. susan, what's the latest in. >> reporter: all of this began on thanksgiving night. two weeks later, as tiger woods' personal life crashing around him. first, he spoke of transgressions. for the first time, he's admit to infidelities. here's how his statement reads in full -- >> jim: s again, it's been quite two weeks for tiger woods. the question is, what difference this will make in the public's eyes and in the eyes of family? >> jim: i'm looking at the same, tiger is asking for forgiveness from his fans, his tours he's not commenting about sponsors. >> we haven't heard any reaction yet. no one has seen any tiger woods commercials for past couple of weeks. and we know that the gatorade has decided not to sponsor its tiger drink anymore. but they said they made that decision before this all began. we're getting some posting to tiger woods' website. already, i would say that the comments are pretty much 50/50. half in favor, half in not. some are saying, good choice on your part to take

>> jim: susan candiotti reporting tonight. thanks, susan. our expert panel, sports columnist for "usa today" christine brennan, and david ducek. here with me in los angeles, my friend howard bragman, celebrity pub cy publicist. howard what you do you think? i know you're critical on how he handles this from the beginning. you want to get in front of this story. he's behind this from the get-go. >> this has been a textbook case of misery for tiger woods. when i look at pr, it's like a doctor, what's the result that you want at the end? if i'm tiger woods, what i want is this story to go away more than anything. and this act he did today is making this is a much bigger story as opposed to a smaller story. and anything that makes it a bigger story has got to be bad from a pr point of view, jim. >> jim: christine brennan, what's your take on this announcement. were you surprised? >> i'm surprised. i'm glad for tiger in the sense it sounds like he's addressing this issue and meeting it head-on. yesterday in a column, i wrote he should take six mo