susan dadavis, thank you for joing u how didd you g grow be one of e biggggest p.r. firms in this town? >> i g guess longevity, first of all. i started 35 yes ago. it has been a long time. when i started this business there were very few women in the industry was different. there re no niche businesesses, no hispani agencies oafrican american agencies. >> there wasas no mainstream media. >> that is right. of course, overtime, things have really changed. this c community offers so much opportunity for those who want to be in the b business i am in because you have local regional federal and international. you hahave many auaudiences with many o opportutunities. we worked with clients in each of those cmunities. sometime they blend and sometimes there are several separate. there is a lot of business still in this arerea. >> what are the tips of the trade in terms of masterinthe beast as s it grows? how do you stay on top of all of the different geographies locations t that you have to focus onon? >> we have created niches in a few areas. i would look atat the tools of