joining g me today, susan davis o of susan davis international. one of the best in theusiness whil presenting an array of clients. what a her tips for sying on top? she joins us now. susan dadavis, thank you for joing u how didd you g grow be one of e biggggest p.r. firms in this town? >> i g guess longevity, first of all. i started 35 yes ago. it has been a long time. when i started this business there were very few women in the industry was different. there re no niche businesesses, no hispani agencies oafrican american agencies. >> there wasas no mainstream media. >> that is right. of course, overtime, things have really changed. this c community offers so much opportunity for those who want to be in the b business i am in because you have local regional federal and international. you hahave many auaudiences with many o opportutunities. we worked with clients in each of those cmunities. sometime they blend and sometimes there are several separate. there is a lot of business still in this arerea. >> what are the tips of the trade in terms of mas