sounds like fun. >> jimmy: cofounder susan feldman and her team travel the world scouring flea markets and hidden corners for the best, most unique finds. then put them all together, along with the chic-est new objects from thousands of different vendors, and take the guessing game out of how to fashion that perfect room. >> we've given people access to product that they might not otherwise have been able to find or get their hands on. >> reporter: launched in 2009, 1 king's lane now has an active community of over 12 million online members and is estimated to be worth nearly $1 billion. here at the 1 king's lane products in the flesh. >> it's a space where you can come and, you know, walk around, be inspired, see what we're loving on the site. >> your own personal stylist right here. >> right here. and for free. they're here to hold your hand and guide you through that journey which we know can be very overwhelming and intimidating. >> reporter: style director alana frankel takes us behind the scenes where these mega-transformations begin. dream spaces curated for every style and budg