the susan g. koman golden reputation and just found itself getting eaten apart for days and days. and then walked back this terrible decision they made. you have seeing these corporations and mcdonalds and others being associated with alec. >> right. >> and other states. you know just people are aware of this occupy movement and brought it to the fore and these corporations are terrified of having their brand and reputation really dismantled so they are taking quick and pre-emptive action to get out of the line of fire. >> i think one aspect is the social media waves seem to come out of nowhere. the major corporations have become quite attuned to recognizing if an article in on the front page of the "new york times" you know ahead of time because the reporters call. but in the social media it builds in a way that seems to be below the radar screen. >> yeah it builds with huge groups of people and around something as simple as a hashtag, hashtag komen, or hashtag alec exposed. with sopa there was serious